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Contents
About the service
How Yandex.Metrica can help
Quick start
Creating and installing tags
Configuring a tag
Account settings
Auto-generated tag
Goals and conversions
Integrations with Yandex.Metrica
How Yandex.Metrica works
Glossary
Turbo pages
Statistics on organizations from Yandex.Business
Working with reports
Session Replay
Click maps, link maps, scroll maps, and Form Analysis
Analyzing campaigns from Yandex.Direct and other platforms
End-to-end analytics
Monetization
E-commerce
Statistics by content
Tracking offline data
Transmitting user parameters and session parameters
JavaScript API
Mobile version
About the service
How Yandex.Metrica can help
Promo website or blog without ads
Information site with ads
Website that offers products or services online
Website that offers products or services offline
Quick start
Creating and installing tags
How to create and install a tag
Installing a tag on a Turbo page
Installing a tag on a site with CSP
Installing and setting up a tag on a site with AMP
Installing and configuring a tag in Facebook Instant Articles
Installing and configuring the tag for SPA sites
Installing and configuring a tag for AJAX and Flash sites
Installing multiple tags on a site
Checking the tag
How to find the tag number
My tags
Loading a tag from an alternative domain
Configuring a tag
Basic and additional tag settings
Session Replay
Filters and actions
Website monitoring
Tag access
Tags
Indexing a site with the Yandex.Metrica tag
Account settings
About account settings
Subscription to notifications
Auto-generated tag
Goals and conversions
What are goals? Types of goals
How to decide which goal to create
Automatic goals
Creating and configuring goals
Page depth
Page view
Click on email
Click on a phone number
Button click
Calls
Form submission
Open messenger
Clicks to social networks
File downloads
Site search
Transitions back from payment systems
JavaScript event
Multi-step goal
Goals for integrated services
Service events
Jivo
Nethouse
Goals on Turbo pages
Checking a goal
Revenue by goal
How to create a report for a goal
Integrations with Yandex.Metrica
How Yandex.Metrica works
How it works
Data collected by the tag
Using ClientID and UserID
Data security
GDPR compliance
ISO/IEC 27001 compliance
Notice about collecting statistics
Yandex.Metrica opt-out add-on
Opt out of personal data collection
Masking IP addresses
Temporary files installed by Yandex.Metrica
Setting up data collection
Confidentiality of personal data
Glossary
Turbo pages
Statistics on organizations from Yandex.Business
Working with reports
Basics of working with reports
Setting up and viewing a report
Statistical accuracy of data
Speed and accuracy. Sampling
Notes on graphs
Generating reports on a schedule
Segmentation
What is segmentation?
Managing segments
Segmentation in reports
Segmentation examples
Traffic sources
How Yandex.Metrica detects the traffic source
How Yandex.Metrica works with tags
Attribution models
FAQ about traffic sources
Displaying robots in Yandex.Metrica
Regular expressions
Summary
Report on a group of tags
Turbo page statistics
Standard reports
Reports overview
Traffic
Conversions
Cross device
Sources
Sources, summary
Sites
Search engines
Search queries
Social networks
Ad systems
Recommendation systems
Messengers
Yandex.Direct, summary
Yandex.Direct, sites
Yandex.Direct, costs
Yandex.Direct, experiments
Tags
About the report group
From
UTM
Openstat
Audience
Geography
Long-term interests
Long-term interests (old version)
Demographics
Age
Gender
Activity
About the report group
Page depth
Time on website
Traffic by time of day
Loyalty
About the report group
Session total
Visit frequency
Time since first session
Time since penultimate visit
Contents
Popular
Entry pages
Turbo pages
Exit pages
Page titles
URL parameters
Share button
Outbound links
File downloads
Session parameters
User parameters
Target events on Yandex
Technology
About the report group
Browsers
Display resolution
Operating systems
Devices
Ad blocker presence
Cookies
JavaScript
Monitoring
About the report group
Site loads
Traffic by minute
Page load time
Monitoring results
Robots
E-commerce
About the report group
Orders
Content of orders
Popular categories and brands
Popular items
Items in basket
Items ordered
Promocodes
Calls
About the report group
Call processing quality
Call sources
Call details
Monetization
YAN
Recommendation widget
Recommendation widget, engagement
Recommendation widget, articles
Recommendation widget, placement pages
Site users
End-to-end analytics
Sources, costs, and ROI
Order sources
Content
About the report group
Metrics
Summary
Materials
Categories
Authors
Topics
Standard reports
Sources
Authors
Categories
Topics
FAQ about reports
Session Replay
Session Replay 1.0
Requirements and restrictions
Enabling and configuring
Questions and answers
Session Replay 2.0 β
Why use Session Replay 2.0 β
Requirements and restrictions
Enabling and configuring
Conditions for recording iframe content
Error descriptions
Viewing recordings
How to analyze recordings
Click maps, link maps, scroll maps, and Form Analysis
Click map
Link map
Scroll map
Form analysis
Analyzing campaigns from Yandex.Direct and other platforms
Yandex.Direct
Enabling and giving access
Reports
Tracking conversions by yclid
Getting the yclid
Using goals for retargeting and audience targets in Yandex.Direct
Segments as a condition for retargeting in Yandex.Direct
Calls from Yandex.Direct ads
Accounting for advertising expenses
About accounting for advertising expenses
Connecting Google Ads to upload expense data
Connecting Facebook Ads to upload spending data
Sending data in a CSV file uploaded from the advertising dashboard
Sending data in a special-format CSV file
Deleting data
Data format
End-to-end analytics
Monetization
YAN
Enabling and giving access
Reports
E-commerce
About e-commerce
Enabling via CMS plugin
Enabling manually
Transmitting data about products and actions
Checking e-commerce settings
Solutions to problems
Reports
Statistics by content
How to get statistics
Checking data transmission
Schema.org
About the vocabulary
Microdata
JSON-LD
Open Graph
Tracking offline data
How to track offline data
Customer and order data from CRM
Transmitting data from a CRM
Creating segments
Offline conversions
What are offline conversions?
Transmitting and processing data
Calls
How to track calls in Yandex.Metrica
Reports
Transmitting user parameters and session parameters
User parameters
Transmitting data
Examples of sending parameters
Reports
Session parameters
Transmitting data
Examples of sending parameters
Reports
JavaScript API
Tag initialization
Methods reference
addFileExtension
extLink
file
getClientID
hit
notBounce
params
reachGoal
setUserID
userParams
Mobile version
About the mobile version of Yandex.Metrica
Viewing statistics and working with Session Replay
Yandex.Metrica
Troubleshooting
Accounting for advertising expenses
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Accounting for advertising expenses

Here you can ask a question about uploading advertising expenses and working with the Sources, costs, and ROI report.

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