“Search queries” report

This section contains a list of the search queries users most frequently used to find your site. For each keyword, you can see which search engine the traffic was from.

To view the report: Reports → Standard reports → Sources → Search queries.

An example of this report is available for the Yandex.Metrica demo tag.

  1. Ways to use this report
  2. Report structure and settings

Ways to use this report

Find out what search queries bring users to your site

The report will show search queries that returned users a link to your site in the results that they clicked through.

See the search queries from a particular search engine

To do this, select the segment with the URL of the specific page:

  1. Click .
  2. Choose the condition Sources → Last source → Search engine.
  3. Select a search engine from the list.
  4. Click Apply.

Find out which queries lead to a specific page

To do this, select the segment with the URL of the specific page:

  1. Find the Sessions that condition group and click .
  2. Select the condition Behavior → Landing page.
  3. Specify the webpage URL.

The report shows only the queries that brought in more than 10 users during the specified period.
Excluding branded traffic from the report

To exclude data with a brand mention from the report, use segmentation and add a condition in the format !@your_brand for the Russian and English versions of the brand, where:

  • ! at the beginning — negates the condition.
  • @ at the beginning — matches a string (case-insensitive).

For example, for the company “Alice in Wonderland”, a regular expression may look like !@алиса в стране чудес for the Russian version of the brand and !@alice in wonderland for the English version. Using this method, you can remove up to 20 phrases from the report. To exclude more than 20 phrases, use the regular expression !~(brand|бренд.рф|brand.ru).

Report structure and settings

Data in the report is grouped as follows:
  • Search query is the user's search query that displayed your site in search results. Search queries might not be shown in the report if traffic over the selected period is less than 10 users and a dimension or segment has been added to the report that potentially de-anonymizes users. For example, “Landing page”, “Age”, and so on. The report may also display less information if the search engine doesn't send data in the referrer
  • Search engine is the generic name of the service that performs a search. For example, Yandex.

The report supports all settings available in Yandex.Metrica.

Yandex.Metrica uses the referrer and browser cookies to determine which keywords brought users to the site from Yandex Search. Cookies are placed on the domain that the user goes to from search results. Cookies have a limited period of validity. Yandex.Metrica may fail to detect a keyword for the following reasons:

  • The cookie expired. For example, a user clicked a link from search results, left the page open for a long time, and then refreshed or closed it.
  • The target page of the user's click in search results redirected the user to a different domain.
  • The user's browser blocks cookies.