Track clicks to social networks

Note. The goal is created automatically if the Automatic goals option is enabled in the tag settings.You can manage this goal just like other automatic goals.

If your site contains links to social networks, you can use Yandex Metrica to track the number of clicks on them.

To do this, set a special goal in Yandex Metrica. You can create this kind of goal:
  • For all social networks specified on your site. Yandex Metrica recognizes social networks by the presence of their URLs in links. For example:
    <a href=""</a>
  • For a specific social network. Use this method, for example, to track different social networks.

    Yandex Metrica searches for <specified address> in links.

List of available social networks:

Social network URL
Instagram, instagram://,
VK,, vk://,
Odnoklassniki (OK),,,
Moi Mir
To create a goal manually:
  1. In Yandex Metrica, go to the Goals page in the left menu.
  2. Click Add goal.
  3. In the Name field, enter a name for the goal to create.
  4. Select the Click to social networks goal type.
  5. Select the social networks to create the goal for.
  6. Click Add goal. The created goal will appear in the list of goals. Yandex Metrica will start collecting statistics on it within a few minutes.
  7. You can check whether the goal is working in the Conversions report. Data should appear in it. To check, perform a target action on the site. If Don't count my sessions is set as a filter, check the goals on the site in the browser's private mode (for example, Incognito mode in Yandex Browser).

A conversion is recorded when the user clicks on the link that leads to the social network. To view goal statistics, use the Conversions report and add the goal to other Yandex Metrica reports.


  • This type of goal can't be used in Multi-step goals.
  • A maximum of 200 goals can be set for each tag.
  • The service registers a user that completes the same goal on the same tag no more than once per second.
  • During a single user session, the service can register up to 400 completions of all the goals created for a tag.
  • If you edit a tag or goal, previously collected information doesn't change.
  • If you delete a goal, information collected for it, is no longer available in reports.
  • To record conversions, the tag initialization code needs to contain the parameter trackLinks:true (to learn more, see Tag initialization parameters).

Select a question to find a solution.

Goals in Yandex Metrica work the same way for any source. Perhaps there aren't any users who have completed the goal from this source yet.

This might happen for the following reasons:
  • The goal condition in Yandex Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex Metrica tag, so this user isn't counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex Metrica tag didn't load on the target page.