“Session parameters” report

Ways to use this report

Perform A/B testing and find out the conversion rate for a goal

For example, you can see how the Buy button color affects the conversion rate for the previously created “View basket” goal. To do this:

1. Transmit the parameters responsible for the button color to Yandex Metrica, as described in the example.
2. Use the “View basket” goal in the report.

Collect statistics on the behavior of registered and non-registered users

Transmit the parameters responsible for user status to Yandex Metrica, as described in the example.

Find out what pages visitors most often complete goals on

For example, if you have a single form on every page of a site, you can track the pages where it's filled in most often. To do this, create a JavaScript event goal (form submission) and configure the transmission of the page address, as shown in the example.

The report shows two levels of data:

If several parameters were sent during the session (if the goal was completed on several pages), the total of all the goals completed will be given for each parameter.

Conditions for getting the report

To generate the report, pass the session parameters to Yandex Metrica using the JavaScript API.

Report structure and settings

This report contains additional information about user sessions:

• Information that isn't collected by Yandex Metrica by default and is known only by the site owner (for example, a review on the site).
• Information available to the site about the activity of registered site users.
• Information that can be obtained from the user's browser using JavaScript.

Data in the report is grouped by the parameters you transmit.

The report supports all settings available in Yandex Metrica.