About the “Tags” report group

Tags help you track traffic sources. The tag can consist of a single parameter or multiple parameters appended to the URL. This lets you monitor traffic generated from specific links. Read more about how Yandex.Metrica works with tags.

To track traffic from Yandex.Direct ads, use the following reports:

Use the Advertising systems report to keep track of other ads.

Select a question to find a solution.

Yandex.Metrica receives information about different advertising systems from labels, which are parameters in the ad's link. If an ad system doesn't add a special label to your link, you can manually form the link using the UTM or Openstat label. For the complete list of values, see the "Advertising systems" report section.

There could be several reasons for this.

Imagine the path from the user clicking the link to the Yandex.Metrica report:
  1. Creating the label for the link.
  2. Clicking the link and through to the site.
  3. Loading the code snippet for the tag on the site.
  4. Collecting data for the label and analyzing reports.
As a result, there are many steps between the first and last stage where data could be lost.
Imagine the path from the user clicking the link to the Yandex.Metrica report:
  1. Creating the label for the link.