“Orders” report

To generate the report, use the features of the E-commerce service for calculating and analyzing e-commerce data. The first time you transmit data, the report will be available in a few hours.

This report contains information about the website's profitability over the selected time period:

  • The number of purchases.
  • The revenue from all purchases.
  • The average revenue per purchase and session.
  • Sources of the most profitable orders.

By default, sources are grouped in the report (search engine referrals, ad referrals, and so on). For details on sources, use the “Traffic source (detailed)” dimension: