Monetization

Note. Reports are in beta mode.

Owners of sites in the Yandex Advertising Network can use the “Monetization” group of reports for in-depth analysis of advertising impact to increase revenue. For example, you can identify the most profitable traffic sources — down to the search query — and analyze the performance of each site section separately, as well as track the average revenue per user.

Attention. The revenue data shown in Yandex.Metrica may differ from the data in the Yandex Advertising Network interface by up to 10%.
  1. Metrics available in reports
  2. Reports in the group
  3. How to enable reports
  4. How to give another Yandex.Metrica user access to a report
  5. How to revoke access to reports

Metrics available in reports

ARPU (Average revenue per user) — The average revenue per site user.

eCPM (Effective cost per mille) — The cost of one thousand ad block renderings.

CPMV (Cost per mille viewable ads) — The cost of one thousand ad block impressions after checking for ad block visibility.

RPM (Revenue per mille) — The cost of one thousand requests for all blocks, including those that didn't have ads matched to them.

Requests — Requests for ad code sent to the Yandex RTB system, for instance.

Requests to the Yandex RTB system, for instance, that resulted in successfully selecting ads to serve (there were ads or banners over the CPM threshold).

Ad overload — Average number of ad renderings per site user during the report period.

Impressions — When an ad block, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, the viewability of ad blocks is checked when registering ad impressions.

Estimated revenue — The estimated cost of ad impressions in the selected report period. This metric does not include revenue from ad impressions and may differ from your total monthly revenue, for instance.

Visibility percentage — Ratio of the number of impressions to the number of renderings.

Reports in the group

Reports are available in the menu item Reports → Standard reports → Monetization. This group includes the following reports:

Report nameSummary
Monetization: sourcesAssess metrics in the context of the traffic sources of site users.
Monetization: geographyAssess metrics in the context of the location of site users.
Monetization: devicesAnalyze metrics in the context of user devices used for accessing the site.
Monetization: browsersAnalyze metrics by browsers in which users viewed the site.
Monetization: presence of ad blockersAnalyze the percentage of ads that were blocked by the user.
Pages with advertising eventsReport on URL parameters in site pages that registered at least one advertising event, such as a request, rendering, or confirmed impression.
Report nameSummary
Monetization: sourcesAssess metrics in the context of the traffic sources of site users.
Monetization: geographyAssess metrics in the context of the location of site users.
Monetization: devicesAnalyze metrics in the context of user devices used for accessing the site.
Monetization: browsersAnalyze metrics by browsers in which users viewed the site.
Monetization: presence of ad blockersAnalyze the percentage of ads that were blocked by the user.
Pages with advertising eventsReport on URL parameters in site pages that registered at least one advertising event, such as a request, rendering, or confirmed impression.

You can generate reports using segmentation or goals, and add dimensions and metrics.

How to enable reports

  1. In the Yandex Advertising Network interface, go to the list of sites: Products → Content sites or Products → Search sites.
  2. Select a site from the list and click Edit.
  3. On the Common tab, select the option Show YAN reports in Yandex.Metrica.
  4. In the Yandex.Metrica tags field, enter your tag ID and save changes.

Reports in the “Monetization” group appear in the Yandex.Metrica interface if you have editing access or representative access to the tag. If you have guest access with “View only” permissions, contact the tag owner to give you access to reports.

How to give another Yandex.Metrica user access to a report

Attention. Access rights for the “Monetization” reports are shown only for tags that are enabled in the Yandex Advertising Network interface.
Permissions for a user with access to the tag

If the user has Access to edit, the “Monetization” reports are already available.

If the user “View only” permissions, change it:
  1. Go to Settings → Access tab.
  2. Click the icon next to the appropriate user.
  3. Select the type of permissions with access to the “Monetization” group of reports. Users can view reports and add dimensions and metrics from the “ Monetization” group to other reports.
Permissions for a user without access to the tag

Give the user special access to your Yandex.Metrica tag:

  1. Go to Settings → Access tab.
  2. Click Add user.
  3. Fill in the information in the window that opens.
  4. Select the type of permissions with access to the “Monetization” group of reports. Users can view reports and add dimensions and metrics from the “ Monetization” group to other reports.

How to revoke access to reports

Change the type of user access to the Yandex.Metrica tag:
  1. Go to Settings → Access tab.
  2. Click the icon next to the appropriate user.
  3. Choose the permission type “View only: without Monetization”.