“Calls” reports
Not all orders are placed on a website – there are times when customers make an order over the phone. Yandex Metrica lets you track these calls and collect statistics on them. You can use this data to link user actions to incoming calls, determine the number and type of the calls, and find out their final conversion rate (for instance, whether a site user made a purchase by confirming it over the phone).
To get data, you need to configure transmitting call information to Yandex Metrica.
Information about calls transmitted by the call tracker is available in reports:
The Call processing quality report.
The Call sources report.
The Calls, details report.
You can take the metrics shown in these reports and use them in other reports in the service, or for creating segments. For example, you can create a segment of users who found their way to the website via a particular ad and then called and placed an order.
In addition, you can use the goal and segments to advertise with Yandex Direct and Yandex Display, and to find potential customers (using look-alike technology) with Yandex Audience.
| Report name | Call type | Period report | Segmentation |
|---|---|---|---|
| “Call processing quality” | Dynamic | Date of the caller's session | Based on session information available to Yandex Metrica |
| “Call sources” | |||
| “Calls, details” | Dynamic, static | Date of call | Based on call parameters transmitted by the call tracker |
| Report name | Call type | Period report | Segmentation |
|---|---|---|---|
| “Call processing quality” | Dynamic | Date of the caller's session | Based on session information available to Yandex Metrica |
| “Call sources” | |||
| “Calls, details” | Dynamic, static | Date of call | Based on call parameters transmitted by the call tracker |
If the file passed validation but certain rows contain errors or extra empty rows were transmitted, the data for these rows isn't shown in Yandex Metrica reports.