“Ad systems” report
This report contains information about traffic to your site from advertising systems.
To view the report:.
An example of this report is available for the Yandex.Metrica demo tag.
Ways to use this report
This report shows which advertising systems bring visitors to your site.
All of this data can be derived from your website's bounce rate. The higher the bounce rate, the less the site is engaging users (bounces are users who leave within 15 seconds of looking at a single page).
Report structure and settings
Report data is grouped by source type:
To display information about Yandex.Direct campaigns in the report: In Yandex.Direct, go to the Edit campaign page. Under Yandex.Metrica tags, select the tag installed on your site.
|Yandex.Display||To accurately detect Yandex.Display as the traffic source, you can use UTM or Openstat tags, which should specify the yadisplay value for |
|Yandex.Market||To collect statistics on click-throughs from Yandex.Market, use tags in URL parameters when setting up a campaign in Yandex.Market.|
|Other advertising systems|| |
Yandex.Metrica receives information about different advertising systems from labels, which are parameters in the ad's link.
If an ad system does not add a special tag to your link, you can manually form the