Materials

These reports let you collect and compare general statistics on content.

To view the reports: Content → Materials. To go to a report on specific materials, click the name of the material.

To correctly collect statistics, materials should be marked up in accordance with the recommendations (Schema.org or Open Graph).

What reports can be used for

Find out how interested in the material readers are

Time on content shows the average amount of time that users interacted with the content, including reading text, watching videos, and working with interactive elements. The longer the engagement time, the more interested the audience is.

Review data on full scrolls and full reads. If users scroll through content without reading it, this means they didn't find the text interesting and you should edit it. The full reads percentage shows how many users were converted to readers, meaning how effective the content was.

Look at the full read funnel to understand at what point in the article readers leave. This helps you decide where content can be improved. You can then compare values from before and after the changes.

Identify how users read content from different devices

Users read content differently depending on the device they view it from. Evaluate the percentage of views from mobile devices and engagement metrics: if the percentage is high, but users quickly abandon content, the page probably takes too long to load or content doesn't display properly. Work on the layout and adapt your content for mobile devices.

Understand who reads your content and how

Study content audience data: user gender and age. You can use it to assess whether the content hit the target audience.

Look at page formats to understand which promote your content best.

Track what content users click through to

In the Click from content widget, you can find out where users went from the current content. This helps you understand which links to add and how to link website content better.