Media and content project statistics
- Track traffic in real time.
- Analyse content effectiveness.
- Study audience behavior for content and categories.
- Make decisions about developing content projects.
How to get statistics on content
Enable the Content analytics option in the tag settings. Specify what type of markup data you are going to use or already use: Schema.org (Microdata or JSON-LD) or Open Graph. If you already use both markup versions on your site, select your preferred version.
To add the Yandex.Metrica tag on all the pages of your website or make sure the tag was properly added. Please note that you need to add the new tag code, which has been available in the settings since December 6, 2018. You can check in the code of the page: the
https://mc.yandex.ru/metrika/tag.jslibrary should be enabled.
Enable the Content analytics option in the tag settings. You don't need to select the markup type. For Turbo pages, content data is collected regardless of the markup type specified in the settings.
Set the same tag for the Turbo pages and the website. This lets Yandex.Metrica combine the data received.Learn more about how to install a tag on a Turbo page.
Statistics on content with markup are soon collected. Reports appear in the Content section a few hours later.