Media and content project statistics

Yandex.Metrica provides a set of tools for meeting the challenges of media and content projects. Using special reports, you can learn which topics and content are most popular, how people read and interact with this content, which sources generate the most traffic, and more. These tools allow you to:
  • Track traffic in real time.
  • Analyse content effectiveness.
  • Study audience behavior for content and categories.
  • Make decisions about developing content projects.

How to get statistics on content

To get statistics:
  1. Enable the Content analytics option in the tag settings. Specify which data markup method you use or intend to use: Microdata or JSON-LD. If you already use both markup versions on your site, select your preferred version.

  2. To add the Yandex.Metrica tag on all the pages of your website or make sure the tag was properly added. Please note that you need to add the new tag code, which has been available in the settings since December 6, 2018. You can check in the code of the page: the library should be enabled.

  3. Mark up the pages with the content that you want to analyze according to the standard. Learn more about how to mark up content using

Statistics on content with markup are soon collected. Reports appear in the Content section a few hours later.