GDPR compliance

The General Data Protection Regulation (GDPR) regulates the collection and processing of personal information belonging to citizens of the European economic area. It is intended to improve data privacy and require transparency for all steps involved in collecting, storing, and processing information in the internet. The legislation is effective as of May 25, 2018.

If your company is registered in the EU or Switzerland, or you must comply with GDPR rules for other reasons, you can:
In addition, Yandex.Metrica:
  • Recognizes form fields where users might enter confidential information. This information is automatically masked with asterisks. Learn more about Session Replay settings that allow the recording of user actions.
  • Allows masking of users' IP addresses. If you enable this option, note that it might reduce the accuracy of location data in Yandex.Metrica reports.

Site users can: