How to decide which goal to create

Goals let you track user actions on the site. For example, you can find out how many people registered on the site during a month but didn't take any action. The desired actions usually depend on the type of site.

  1. Informational site
  2. Site that offers services or products
  3. Site with contests, promo offers, and so on

Informational site

Registration on the site
To find out how many users have registered on the site, there are several conditions that you can track.
Condition Recommended goal type
Submit a form by clicking a button (such as “Submit”). Track form submissions
Sequence of actions:
  • Click a link to open the form.
  • Click the button to submit the form.
 Multi-step goal
Condition Recommended goal type
Submit a form by clicking a button (such as “Submit”). Track form submissions
Sequence of actions:
  • Click a link to open the form.
  • Click the button to submit the form.
 Multi-step goal
Visiting a specific page
Use the Page view goal to track this action.
Number of outbound clicks to other sites
Use the Page view goal.

Site that offers services or products

Tip. If you have an online store with a large number of products, configure transmitting e-commerce data and use the special group of reports.
Form submission

To track form submissions, you can register the following actions:

Action Recommended goal type
Click a button (such as “Submit”) after filling out a special form. Track form submissions
Click the email address (and send the request by email).

Click on email
Open a page with a form to submit or another way to send the form. This option is not as effective, since it doesn't register the actual submission. Use the Page view goal.
Action Recommended goal type
Click a button (such as “Submit”) after filling out a special form. Track form submissions
Click the email address (and send the request by email).

Click on email
Open a page with a form to submit or another way to send the form. This option is not as effective, since it doesn't register the actual submission. Use the Page view goal.
Registration on the site
To find out how many users have registered on the site, there are several conditions that you can track.
Condition Recommended goal type
Submit a form by clicking a button (such as “Submit”). Track form submissions
Sequence of actions:
  • Click a link to open the form.
  • Click the button to submit the form.
 Multi-step goal
Condition Recommended goal type
Submit a form by clicking a button (such as “Submit”). Track form submissions
Sequence of actions:
  • Click a link to open the form.
  • Click the button to submit the form.
 Multi-step goal
Viewing a list of services or prices

There are several ways to track this action. The method you should use depends on how information is published on the site.

Format Recommended goal type
List on a separate page

Page views

Example of tracking file downloads
List in a file
Format Recommended goal type
List on a separate page

Page views

Example of tracking file downloads
List in a file
Number of outbound clicks to other sites
Use the Page view goal.

Site with contests, promo offers, and so on

Form submission

To track form submissions, you can register the following actions:

Action Recommended goal type
Click a button (such as “Submit”) after filling out a special form. Track form submissions
Click the email address (and send the request by email).

Click on email
Open a page with a form to submit or another way to send the form. This option is not as effective, since it doesn't register the actual submission. Use the Page view goal.
Action Recommended goal type
Click a button (such as “Submit”) after filling out a special form. Track form submissions
Click the email address (and send the request by email).

Click on email
Open a page with a form to submit or another way to send the form. This option is not as effective, since it doesn't register the actual submission. Use the Page view goal.
Registration on the site
To find out how many users have registered on the site, there are several conditions that you can track.
Condition Recommended goal type
Submit a form by clicking a button (such as “Submit”). Track form submissions
Sequence of actions:
  • Click a link to open the form.
  • Click the button to submit the form.
 Multi-step goal
Condition Recommended goal type
Submit a form by clicking a button (such as “Submit”). Track form submissions
Sequence of actions:
  • Click a link to open the form.
  • Click the button to submit the form.
 Multi-step goal
Number of outbound clicks to other sites
Use the Page view goal.