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    • About the service
    • Goals and conversions
    • E-commerce
    • Yandex Direct integration
    • About Yandex Metrica Pro
    • Changelog
    • Support

    About the service

    Yandex Metrica is a web analytics tool that helps you get visual reports and recordings of user actions, as well as track traffic sources and evaluate the effectiveness of online and offline advertising.

    If you have suggestions about the operation and development of the service, suggest your idea. The team will consider your opinion.

    Yandex Metrica FAQ

    Configuring a tag

    Setting up goals and events
    Enabling and configuring Session Replay
    Enabling tag access

    Viewing reports

    Determining website traffic
    Where users come from
    Yandex Direct reports in Yandex Metrica
    Setting up a report

    Installing a tag

    Where to install tag codes
    Installing a tag on an AMP website
    Installing a tag on a CSP website
    How Yandex Metrica works

    Terms

    Users
    Sessions
    Internal traffic
    Direct traffic
    Bounces

    Transmitting additional data

    Setting up E-commerce
    Transmitting offline data and calls
    Transmitting user parameters
    Transmitting session parameters

    Identifying issues

    Connection error
    Tag not found
    Missing data in reports
    The informer does not display data

    Useful links

    Demo tag
    Add a tag
    Free tag setup
    Yandex Metrica API
    Suggest your idea
    Discuss in Telegram

    Online training

    Get a Yandex Metrica certificate
    Take a training course