Click map

The click map measures and displays statistics for clicks on your site. The map displays clicks on all the page elements (including ones that are not links). In addition to seeing how users interact with a single page, you can view aggregated statistics for a group of pages. For example, you can get statistics for a specific section.

The click map helps you evaluate the overall usability of your website, identify the most popular sections, and see which parts of the design users mistake for links.

Elements are color-coded to indicate how frequently they’re used. The map shows the total number of clicks on the page (or group of pages) and the percentage of clicks in the area currently visible to you.

You can use multiple map display modes:

  • “Heat map” — Warm colors correspond to frequent clicks, and cool colors correspond to rare clicks.

  • “Monochrome map” — The denser the color, the higher the click frequency.
  • “Clicks on links and buttons” — The map only shows clicks on links and buttons. It doesn't show clicks on other elements.

  • “Transparency map” — The click map is displayed as a “fog screen”: the most frequently clicked elements are most visible through the “fog”.

  • “Element map” — The map shows all the elements on a page.
Note.
  • The map is only displayed on the site pages where the Yandex.Metrica counter is installed, and only if the site uses UTF-8 encoding.
  • When building a map from a URL, elements such as www, advertising tags, and the part of the link following # are removed from the URL, but regular URL parameters are not excluded. This is why the click map for the page http://example.com?id=1 will not be the same as for http://example.com?id=2.
  • Internet Explorer versions 8.0 and earlier are not supported.

Statistics on a group of pages

To view statistics for a group of pages, you can use extra characters in the URL box.

Characters used for displaying statistics
Character Description Example
* Matches any number of any characters

Display data for all pages with URLs that start with https://example.com/goods/, including the specified page: https://example.com/goods/*.

If you enter the address without extra characters, Yandex.Metrica provides a drop-down suggestion with the * character
~ The condition is a regular expression Show data for pages with URLs that match the regular expression. For example, ~http://example.com/.*

Let's look at an example. You need to get statistics on pages in the directory https://example.com/goods/. In order for this data to be shown on the map, enter https://example.com/goods/* in the address box (after you enter it, the same address is shown in the drop-down suggestion). Data is loaded automatically.

The map will be displayed on the most popular page with a URL that matches what you specified. Numeric indicators (number of page views, clicks, and the percentage of visible clicks) will be combined for all the pages that match the condition.

Showing data in an iframe

If your site is protected from being shown in an iframe (the server settings use the X-Frame-Options header), the collected data won't be available for viewing. In order to view data about site traffic, you need to add an exception to the server settings for the webvisor.com domain and its subdomains, as well as for your site domain. Use the regular expression 

^https?:\/\/([^\/]+\.)?(yourdomain\.com|webvisor\.com)\/

If you use nginx, add the following exceptions to your configuration:

location / {
        set $frame_options '';
        if ($http_referer !~ '^https?:\/\/([^\/]+\.)?(yourdomain\.com|webvisor\.com)\/'){
            set $frame_options 'SAMEORIGIN';
        }
        add_header X-Frame-Options $frame_options;
        ...
    }

where yourdomain\.com is the site's domain name. Use your site's domain zone (it may differ from .com).

Page size restriction

In order to display data on the map, the website pages must meet certain size restrictions. The values below are for displaying the map in various browsers:

Browser Maximum page height/width (in pixels) Maximum number of pixels
Mozilla Firefox 32,767 472,907,776 (22,528 x 20,992)
Chrome 32,767 268,435,456 (16,384 x 16,384)
Internet Explorer 8,192 67,108,864 (8,192 x 8,192)