---
metadata:
  - name: generator
    content: Diplodoc Platform v5.54.5
alternate:
  - https://yandex.com.tr/support/direct/en/moderation/special-categories.md
  - https://yandex.com.tr/support/direct/ru/moderation/special-categories.md
  - https://yandex.com.tr/support/direct/zh/moderation/special-categories.md
  - href: zh/moderation/special-categories.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/zh/llms.txt

# 广告主题

某些类型的产品和服务只有在满足与法律要求及 Yandex 广告政策相关的某些要求后，才能进行宣传。 需要强制性认证、注册或授权的产品和服务需要一组特定的文件。

该文件包中可能包含法律文件副本（许可证、认证文件等）。 我们还有可能额外要求您提供一封保证函。

所需文件清单和其他广告信息将在专门针对您的产品或服务类别的部分中进行详细说明。

{% list tabs %}

- 按类别

  #|
  ||
  - [赌博](https://yandex.com.tr/support/direct/zh/moderation/categories/gambling.md)
  - [酒类产品](https://yandex.com.tr/support/direct/zh/moderation/categories/alcohol.md)
  - [广告拦截程序](https://yandex.com.tr/support/direct/zh/moderation/categories/ad-blocker.md)
  - [体育博彩](https://yandex.com.tr/support/direct/zh/moderation/categories/bookmaker.md)
  - [成人内容](https://yandex.com.tr/support/direct/zh/moderation/categories/unfamily.md)
  - [敏感主题](https://yandex.com.tr/support/direct/zh/moderation/categories/considerate.md)
  - [婴儿食品](https://yandex.com.tr/support/direct/zh/moderation/categories/baby-food.md)
  - [产品和服务的远程销售](https://yandex.com.tr/support/direct/zh/moderation/categories/goods-and-services.md)
  - [健康与美容](https://yandex.com.tr/support/direct/zh/moderation/categories/beauty.md)
    - [化妆品及原料](https://yandex.com.tr/support/direct/zh/moderation/categories/beauty-cosmetology-ingredients.md)
  - [彩票和促销活动](https://yandex.com.tr/support/direct/zh/moderation/categories/lottery.md)
    - [彩票](https://yandex.com.tr/support/direct/zh/moderation/categories/lottery-lotteries.md)
    - [彩票和赌博设备](https://yandex.com.tr/support/direct/zh/moderation/categories/lottery-equipment.md)
  - [药品和药物](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine.md)
    - [药店和药品](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-pharmacies.md)
    - [兽医药店和药品](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-veterinary.md)
    - [医疗器械和设备](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-medical-devices.md)
    - [医疗服务](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-medical-activity.md)
    - [民间疗法、康复疗法](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-healing.md)
    - [终止妊娠、堕胎](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-abortion.md)
    - [处方用药](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-prescription-drug.md)
  - [互联网标签欺诈](https://yandex.com.tr/support/direct/zh/moderation/categories/cheat.md)
  - [麻醉药品和精神药物，包括其前体](https://yandex.com.tr/support/direct/zh/moderation/categories/drugs.md)
  - [武器和类似武器构造的产品](https://yandex.com.tr/support/direct/zh/moderation/categories/weapons.md)
    - [武器使用培训](https://yandex.com.tr/support/direct/zh/moderation/categories/weapons-shooting-schools.md)
    - [武器](https://yandex.com.tr/support/direct/zh/moderation/categories/weapons-restr.md)|
  - [营养补充剂](https://yandex.com.tr/support/direct/zh/moderation/categories/supplements.md)
    -  [生物添加剂](https://yandex.com.tr/support/direct/zh/moderation/categories/supplements-dietary-supplements.md)
    - [运动营养品](https://yandex.com.tr/support/direct/zh/moderation/categories/supplements-sport-food.md)
  - [香烟、烟草和辅料](https://yandex.com.tr/support/direct/zh/moderation/categories/smoking.md)
    - [烟草辅料](https://yandex.com.tr/support/direct/zh/moderation/categories/smoking-tobacco-ex.md)
    - [烟制品](https://yandex.com.tr/support/direct/zh/moderation/categories/smoking-tobacco.md)
  - [令人痛苦的内容](https://yandex.com.tr/support/direct/zh/moderation/categories/tragic.md)
  - [认证服务](https://yandex.com.tr/support/direct/zh/moderation/categories/certification.md)
  - [金融服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-services.md)
    - [银行服务、贷款](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-banks.md)
    - [二元期权](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-binary-options.md)
    - [投资](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-investment.md)
    - [信用社](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-credit-mfi.md)
    - [租赁](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-leasing.md)
    - [小额信贷组织](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-credit-mfi.md)
    - 支付系统[和转账](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-payment.md)
    - [俄罗斯境内的中介机构和境外的金融服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-help-credit.md)
    - [赊销产品和服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-sale.md)
    - [保险服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-insurance.md)
    - [证券市场服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-diller.md)
    - [传销、高回报投资计划](https://yandex.com.tr/support/direct/zh/moderation/categories/financial-pyramid.md)
    - [外汇交易](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-forex.md)
    - [期货](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-futures.md)
  - [化学品](https://yandex.com.tr/support/direct/zh/moderation/categories/acids.md)
    - [医用酸和气体](https://yandex.com.tr/support/direct/zh/moderation/categories/acids-medical.md)
    - [非医用酸和气体](https://yandex.com.tr/support/direct/zh/moderation/categories/acids-not-medical.md)
  |#

- 字母顺序列表

  #|
  || 
  - [A](#a) [B](#b) [C](#v) [D](#g) [E](#d) [F](#z) [G](#i) [H](#k) [I](#l) [L](#m) [M](#n) [N](#o) [O](#p) [P](#r) [R](#s) [S](#t) [T](#u) [V](#f) [W](#e)

    - ##### [赌博](https://yandex.com.tr/support/direct/zh/moderation/categories/gambling.md) {#a} 
    - [烟草辅料](https://yandex.com.tr/support/direct/zh/moderation/categories/smoking-tobacco-ex.md)
    - [酒类产品](https://yandex.com.tr/support/direct/zh/moderation/categories/alcohol.md)
    - [药店和药品](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-pharmacies.md)
    - ##### [银行服务、贷款](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-banks.md) {#b} 
    - [二元期权](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-binary-options.md)
    - [生物添加剂](https://yandex.com.tr/support/direct/zh/moderation/categories/supplements-dietary-supplements.md)
    - [广告拦截程序](https://yandex.com.tr/support/direct/zh/moderation/categories/ad-blocker.md)
    - [体育博彩](https://yandex.com.tr/support/direct/zh/moderation/categories/bookmaker.md)
    - ##### [兽医药店和药品](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-veterinary.md) {#v}
    - [成人内容](https://yandex.com.tr/support/direct/zh/moderation/categories/unfamily.md)
    - ##### [敏感主题](https://yandex.com.tr/support/direct/zh/moderation/categories/considerate.md) {#d}
    - [婴儿食品](https://yandex.com.tr/support/direct/zh/moderation/categories/baby-food.md)
    - [产品和服务的远程销售](https://yandex.com.tr/support/direct/zh/moderation/categories/goods-and-services.md)
    - ##### [投资](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-investment.md) {#z}
    - [化妆品及原料](https://yandex.com.tr/support/direct/zh/moderation/categories/beauty-cosmetology-ingredients.md)
    - [信用社](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-credit-mfi.md)
    - ##### [租赁](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-leasing.md) {#l}
    - [彩票](https://yandex.com.tr/support/direct/zh/moderation/categories/lottery-lotteries.md)
    - [彩票和赌博设备](https://yandex.com.tr/support/direct/zh/moderation/categories/lottery-equipment.md)
    - ##### [医疗器械和设备](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-medical-devices.md) {#m}
    - [医用酸和气体](https://yandex.com.tr/support/direct/zh/moderation/categories/acids-medical.md)
    - [医疗服务](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-medical-activity.md)
    - [在线医疗服务](https://yandex.com.tr/support/direct/zh/moderation/categories/telemed.md)
    - [小额信贷组织](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-credit-mfi.md)
    - ##### [互联网标签欺诈](https://yandex.com.tr/support/direct/zh/moderation/categories/cheat.md) {#n}
    - [麻醉药品和精神药物，包括其前体](https://yandex.com.tr/support/direct/zh/moderation/categories/drugs.md)
    - [民间疗法、康复疗法](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-healing.md)
    - [非医用酸和气体](https://yandex.com.tr/support/direct/zh/moderation/categories/acids-not-medical.md)
    - ##### [武器使用培训](https://yandex.com.tr/support/direct/zh/moderation/categories/weapons-shooting-schools.md) {#o}
    - [武器](https://yandex.com.tr/support/direct/zh/moderation/categories/weapons-restr.md)
    - ##### 支付系统[和转账](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-payment.md) {#p}
    - [俄罗斯境内的中介机构和境外的金融服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-help-credit.md)
    - [终止妊娠、堕胎](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-abortion.md)
    - [赊销产品和服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-sale.md)
    - ##### [处方药及含有精神药物或麻醉物质的药品](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-prescription-drug.md) {#r}
    - [运动营养品](https://yandex.com.tr/support/direct/zh/moderation/categories/supplements-sport-food.md)
    - [保险服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-insurance.md)
    - ##### [烟制品](https://yandex.com.tr/support/direct/zh/moderation/categories/smoking-tobacco.md) {#t}
    - [令人痛苦的内容](https://yandex.com.tr/support/direct/zh/moderation/categories/tragic.md)
    - [证券市场服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-diller.md)
    - [认证服务](https://yandex.com.tr/support/direct/zh/moderation/categories/certification.md)
    - ##### [传销、高回报投资计划](https://yandex.com.tr/support/direct/zh/moderation/categories/financial-pyramid.md) {#f}
    - [外汇交易](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-forex.md)
    - [期货](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-futures.md)
  |#

{% endlist %}

接受的文件被视为对一个账户的具有相同类别和域的所有广告系列均有效。 如果您要重新发布具有不同账户或域的广告系列，则需要重新发送相关文件。 请注意文件的有效期。 有效期到期后，您必须重新发送文件。

您可以在本[页面](https://yandex.com.tr/support/direct/zh/moderation/restricted-categories.md)中找到禁止为其做广告的产品和服务类别列表。 请确保您的产品/服务不在这些类别之中。

{% note alert %}

关于广告规则和要求的列表，请参见以下文档：





- [一般条款和条件。 广告资料要求](https://yandex.com/legal/general_adv_rules_ch/)；

- [在 Yandex 上投放广告的规定](https://yandex.com/legal/adv_rules_ch/)

- [广告要求](https://yandex.com/legal/direct_adv_rules_ch/)

- [广告投放规则](http://yandex.com/legal/direct_display_rules_ch/)

{% endnote %}


<!-- source: zh/_includes/footer-moderation.md -->
## 有问题吗？ {#questions}

{% note alert %}

我们的客服部门只能就您提供的账户名里的广告系列提供咨询。 您可以通过在另一个浏览器标签页中打开 [ya.ru](http://ya.ru/) 来查看您的用户名。 我们的团队只有在处理您的请求时才能访问您的数据。

{% endnote %}


<!-- стили желтых кнопок-катов: -->



<!-- стили желтой кнопки-ссылки: -->






<!-- локаль zh -->

<!-- желтая кнопка-ссылка: -->
[联系我们](https://yandex-ad.cn/contact){.button}

<!-- желтая кнопка-ссылка: -->
[聊天](https://yandex.ru/chat#/user/840c4ce4-ed25-4c66-a7c7-ba8c001e02d9?utm_source=pay){.button}

<!-- конец локали zh -->




<br>
<br>



<div class="grid-container">
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">有用链接</span></h3></p>
        <ul>
            <li><a href="https://direct.yandex.com/dna/grid/campaigns">我的广告系列</a></li>
            <p></p>
            <li><a href="https://yandex.com/support/direct/zh/payments/payment-methods">付款方式</a></li>
            <p></p>
            <li><a href="https://yandex.ru/support/direct/zh/troubleshooting/other">联系方式</a></li>
        </ul>
        </div>
    </div>
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">法律文件</span></h3></p>
        <ul>
            <li><a href="https://yandex.com/legal/direct_adv_rules_ch/en/">广告要求</a></li>
            <p></p>
            <li><a href="https://yandex.com/legal/direct_display_rules_ch/en/">展示条件</a></li>
            <p></p>
            <li><a href="https://yandex.com/legal/offer_direct_ae/en/">服务条款</a></li>
        </ul>
        </div>
    </div>
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">在线课程</span></h3></p>
        <ul>
           <li><a href="https://yandex.com/adv/edu?menu=open">视频课程</a></li>
        </div>
        <ul>
    </div>
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">了解更多</span></h3></p>
        <ul>
           <li><a href="https://yandex-ad.cn/news">Yandex Direct 中的新功能</a></li>
           <p></p>
           <li><a href="https://yandex-ad.cn/solutions">Yandex 客户案例</a></li>
        </div>
        <ul>
    </div>
</div> 
<!-- endsource: zh/_includes/footer-moderation.md -->