# Yandex Direct ## Documentation - [所有工具](https://yandex.com.tr/support/direct/zh/index.yaml) - [Yandex Search 上的广告投放](https://yandex.com.tr/support/direct/zh/general/positions.md) - [搜索结果中的动态展示位置 β](https://yandex.com.tr/support/direct/zh/general/dynamic-places.md) - [Yandex 网盟与合作伙伴平台](https://yandex.com.tr/support/direct/zh/general/yan.md) - [Yandex Maps 中的推广](https://yandex.com.tr/support/direct/zh/company-ads/maps.md) - [搜索结果中的组织列表](https://yandex.com.tr/support/direct/zh/company-ads/company-card.md) - [产品廊](https://yandex.com.tr/support/direct/zh/product-gallery/about.md) - [如何启动产品展示](https://yandex.com.tr/support/direct/zh/product-gallery/goods.md) - [如何启动车辆广告展示](https://yandex.com.tr/support/direct/zh/product-gallery/cars.md) - [俄罗斯和独联体地区的联系方式](https://yandex.com.tr/support/direct/zh/contact-us.md) - [快速启动](https://yandex.com.tr/support/direct/zh/products-automatic/about.md) - [启动广告系列](https://yandex.com.tr/support/direct/zh/products-automatic/create.md) - [广告系列大师](https://yandex.com.tr/support/direct/zh/campaign-master/about.md) - [转化和流量](https://yandex.com.tr/support/direct/zh/campaign-master/site.md) - [产品广告系列](https://yandex.com.tr/support/direct/zh/campaign-master/product-campaign.md) - [电商平台上的销售](https://yandex.com.tr/support/direct/zh/campaign-master/sales-on-marketplaces.md) - [产品广告系列](https://yandex.com.tr/support/direct/zh/campaign-master/product-campaign.md) - [创建和设置](https://yandex.com.tr/support/direct/zh/product-campaign/create.md) - [投放要求](https://yandex.com.tr/support/direct/zh/product-campaign/product-campaign-requirements.md) - [审核和支付](https://yandex.com.tr/support/direct/zh/product-campaign/moderation.md) - [广告系列统计数据](https://yandex.com.tr/support/direct/zh/product-campaign/statistics.md) - [问答](https://yandex.com.tr/support/direct/zh/troubleshooting/campaign-master.md) - [应用推广](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/about.md) - [在移动测量平台 (MMP) 上设置链接](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/tracking-systems.md) - [更改移动成效衡量平台 (MMP)](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/change-tracking-system.md) - [移动设备促销活动](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/about-mobile.md) - [在整合效果广告系列中创建广告](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/upc/about.md) - [步骤 1. 创建广告系列](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/upc/create-campaign.md) - [步骤 2. 创建广告组](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/upc/create-group.md) - [步骤 3. 创建广告](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/upc/create-ads.md) - [在广告系列大师中创建广告](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/create.md) - [有关应用的额外信息](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/additional-info.md) - [广告建议和要求](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/recommendations.md) - [移动应用广告系列设置建议](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/ios.md) - [从其他应用商店进行的安装](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/alternative-store.md) - [设置广告系列的清单](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/checklist.md) - [智能电视和台式机上的促销活动](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/cross-platform/about.md) - [在整合效果广告系列中创建广告](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/cross-platform/upc-create.md) - [最大转化量](https://yandex.com.tr/support/direct/zh/strategies/average-cpa-mobile-apps.md) - [最大点击量](https://yandex.com.tr/support/direct/zh/strategies/optimize-clicks-mobile-apps.md) - [采用手动出价最大化点击量](https://yandex.com.tr/support/direct/zh/strategies/manual-strategy-mobile-apps.md) - [以最低费用最大程度提升展示次数](https://yandex.com.tr/support/direct/zh/strategies/maximize-impressions-for-lowest-price-apps.md) - [竞价调整](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/bids-adjustment.md) - [再营销和受众挑选](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/retargeting-mobile-apps.md) - [YML feed 要求](https://yandex.com.tr/support/direct/zh/feeds/mobile-apps-requirements-yml.md) - [展示统计数据](https://yandex.com.tr/support/direct/zh/products-mobile-apps-ads/statistics.md) - [整合效果广告系列](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/about.md) - [步骤 1. 创建广告系列](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/create-campaign.md) - [步骤 2. 创建广告组，设置定向](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/create-group.md) - [步骤 3. 创建广告。 广告类型](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/create-ads.md) - [文字图像广告](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/create-text-image.md) - [将文本和图片广告升级为组合广告](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/upgrade-to-comb.md) - [包含成人内容的广告平台上的展示](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/adult-content.md) - [图片广告](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/create-image.md) - [广告构建器](https://yandex.com.tr/support/direct/zh/products-image-ads/builder.md) - [产品广告](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/create-product.md) - [目录页面](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/create-catalogs.md) - [组合广告](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/create-comb-ad.md) - [为广告网络联盟中的广告展示创建单独的广告系列](https://yandex.com.tr/support/direct/zh/efficiency/content-websites.md) - [广告网络联盟中的展示量。 问答](https://yandex.com.tr/support/direct/zh/qanda/yan.md) - [网站要求](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/structure-of-site.md) - [即时通讯应用中的广告](https://yandex.com.tr/support/direct/zh/efficiency/messengers-ads.md) - [展示战略](https://yandex.com.tr/support/direct/zh/strategies/select-strategy.md) - [最大转化量](https://yandex.com.tr/support/direct/zh/strategies/average-cpa.md) - [按每次转化支付](https://yandex.com.tr/support/direct/zh/strategies/average-cpa-conversions.md) - [按每次点击支付](https://yandex.com.tr/support/direct/zh/strategies/average-cpa-clicks.md) - [最大点击量](https://yandex.com.tr/support/direct/zh/strategies/average-cpc.md) - [组合战略](https://yandex.com.tr/support/direct/zh/strategies/portfolio-strategy.md) - [采用手动出价最大化点击量](https://yandex.com.tr/support/direct/zh/strategies/manual-strategy.md) - [设置预算](https://yandex.com.tr/support/direct/zh/strategies/budgets-in-strategies.md) - [每日预算](https://yandex.com.tr/support/direct/zh/strategies/day-budget.md) - [每周预算](https://yandex.com.tr/support/direct/zh/strategies/week-budget.md) - [时段预算](https://yandex.com.tr/support/direct/zh/strategies/period-budget.md) - [最低预算](https://yandex.com.tr/support/direct/zh/strategies/minimal-budget.md) - [转化中心](https://yandex.com.tr/support/direct/zh/statistics/conversions.md) - [离线转化](https://yandex.com.tr/support/direct/zh/strategies/offline-conversions.md) - [来电转化](https://yandex.com.tr/support/direct/zh/strategies/call-conversions.md) - [目标活动](https://yandex.com.tr/support/direct/zh/strategies/priority-goals.md) - [定向（识别您的目标受众）](https://yandex.com.tr/support/direct/zh/impression-criteria/impression-criteria.md) - [关键词](https://yandex.com.tr/support/direct/zh/keywords/keywords.md) - [如何选择关键词](https://yandex.com.tr/support/direct/zh/keywords/building-keyword-list.md) - [关键词生成器](https://yandex.com.tr/support/direct/zh/new-interface/add-keywords.md) - [否定词](https://yandex.com.tr/support/direct/zh/keywords/negative-keywords.md) - [否定关键词库](https://yandex.com.tr/support/direct/zh/keywords/negative-keywords-library.md) - [符号和运算符](https://yandex.com.tr/support/direct/zh/keywords/symbols-and-operators.md) - [模板。 制作相似广告](https://yandex.com.tr/support/direct/zh/features/ad-templates.md) - [暂停特定关键词的展示](https://yandex.com.tr/support/direct/zh/features/stop-keyword.md) - [通过精准匹配关键词选择广告](https://yandex.com.tr/support/direct/zh/keywords/exact-phrase-match.md) - [自动定向](https://yandex.com.tr/support/direct/zh/impression-criteria/autotargeting.md) - [地理定向](https://yandex.com.tr/support/direct/zh/efficiency/geotargeting.md) - [定时投放](https://yandex.com.tr/support/direct/zh/efficiency/timetargeting.md) - [竞价调整](https://yandex.com.tr/support/direct/zh/impressions/bids-adjustment.md) - [天气出价调整（使用案例）](https://yandex.com.tr/support/direct/zh/impressions/bids-adjustment-weather-cookbook.md) - [兴趣与习惯](https://yandex.com.tr/support/direct/zh/products-text-image-ads/user-profile.md) - [使用 Yandex Audience 细分](https://yandex.com.tr/support/direct/zh/troubleshooting/audience-in-direct.md) - [受众细分](https://yandex.com.tr/support/direct/zh/impression-criteria/retargeting-lists.md) - [Web+App 场景](https://yandex.com.tr/support/direct/zh/web-app/about.md) - [将您的应用添加到 Yandex Direct 库](https://yandex.com.tr/support/direct/zh/web-app/add-aps.md) - [设置 MMP](https://yandex.com.tr/support/direct/zh/web-app/tracker-setting.md) - [基于 Web+App 场景设置广告系列](https://yandex.com.tr/support/direct/zh/web-app/campaign-settings.md) - [基于通用链接的跟踪链接](https://yandex.com.tr/support/direct/zh/impression-criteria/universal-links.md) - [展示统计数据](https://yandex.com.tr/support/direct/zh/unified-performance-campaign/statistics.md) - [提升广告系列成效](https://yandex.com.tr/support/direct/zh/efficiency/improve-efficiency.md) - [即时通讯应用中的广告](https://yandex.com.tr/support/direct/zh/efficiency/messengers-ads.md) - [创建和设置](https://yandex.com.tr/support/direct/zh/messengers-ads/create.md) - [竞价调整](https://yandex.com.tr/support/direct/zh/messengers-ads/bids-adjustment.md) - [亮点](https://yandex.com.tr/support/direct/zh/messengers-ads/features.md) - [Brand Safety](https://yandex.com.tr/support/direct/zh/messengers-ads/brand-safety.md) - [创建和设置](https://yandex.com.tr/support/direct/zh/messengers-ads/create-views.md) - [亮点](https://yandex.com.tr/support/direct/zh/messengers-ads/features-views.md) - [Brand Safety](https://yandex.com.tr/support/direct/zh/messengers-ads/brand-safety-views.md) - [如何从目录中选择频道](https://yandex.com.tr/support/direct/zh/messengers-ads/filter.md) - [统计数据](https://yandex.com.tr/support/direct/zh/messengers-ads/statistics.md) - [覆盖型广告系列](https://yandex.com.tr/support/direct/zh/reach-campaigns.md) - [展示广告](https://yandex.com.tr/support/direct/zh/branding.md) - [展示横幅](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/about.md) - [如何启动广告系列](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/create.md) - [HTML5 横幅的要求](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/requirements.md) - [如何评估展示广告系列效果](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/statistics.md) - [每千次展示成本](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/maximum-bid-cpm-campaign.md) - [展示广告系列受众再营销](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/retargeting-cpm-campaign.md) - [视频广告](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-video/about.md) - [如何启动广告系列](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-video/create.md) - [如何分析结果](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-video/statistics.md) - [视频受众再营销](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-video/retargeting.md) - [视频广告中的图像轮番](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-video/carousel-in-video-ads.md) - [加载视频片段时出错](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-video/video-clip-errors.md) - [联网电视推广活动 β](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-connected-tv/about.md) - [如何启动广告系列](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-connected-tv/create.md) - [如何分析结果](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-connected-tv/statistics.md) - [视频受众再营销](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-connected-tv/retargeting.md) - [搜索栏下的横幅](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-frontpage/about.md) - [投放成本](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-frontpage/min-bid.md) - [如何启动广告系列](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-frontpage/create.md) - [横幅要求](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-frontpage/requirements.md) - [设计建议](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-frontpage/full-version.md) - [如何分析结果](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-frontpage/statistics.md) - [展示广告系列受众再营销](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-frontpage/retargeting.md) - [高级横幅 β](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-prime-banner/about.md) - [如何启动广告系列](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-prime-banner/create.md) - [横幅要求](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-prime-banner/requirements.md) - [如何分析结果](https://yandex.com.tr/support/direct/zh/products-cpm-campaign-prime-banner/statistics.md) - [具有固定 CPM 的广告系列](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/products-fixed-cpm.md) - [如何启动广告系列](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/products-frontpage/create.md) - [横幅要求](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/products-frontpage/requirements.md) - [设计建议](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/products-frontpage/full-version.md) - [移动版的横幅设计](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/products-frontpage/mobile-version.md) - [如何分析结果](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/products-frontpage/statistics.md) - [如何启动广告系列](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/premium-banner/create.md) - [横幅要求](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/premium-banner/requirements.md) - [如何分析结果](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/premium-banner/statistics.md) - [Yandex 服务上的展示广告系列](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/product-yandex-services.md) - [如何启动广告系列](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/product-yandex-services/create.md) - [Yandex 服务中的横幅要求](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/product-yandex-services/requirements-ya.md) - [Funtech 横幅要求](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.md) - [Auto.ru 上的横幅要求](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/product-yandex-services/requirements-avto-ru.md) - [视频的技术要求](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/products-video/requirements.md) - [Yandex Timetables 中的横幅要求](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/product-yandex-services/requirements-schedules.md) - [Yandex Services 中的横幅要求](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/product-yandex-services/requirements-services.md) - [如何分析结果](https://yandex.com.tr/support/direct/zh/fixed-cpm-campaigns/product-yandex-services/statistics.md) - [展示战略](https://yandex.com.tr/support/direct/zh/strategies/select-strategy-branding.md) - [以最低费用最大程度提升展示次数](https://yandex.com.tr/support/direct/zh/strategies/maximize-impressions-for-lowest-price.md) - [降低重复展示价格](https://yandex.com.tr/support/direct/zh/strategies/decrease-price-for-repeat-impressions.md) - [按观看次数付费](https://yandex.com.tr/support/direct/zh/strategies/maximum-video-views.md) - [提升品牌指标 β](https://yandex.com.tr/support/direct/zh/strategies/growth-of-brand-metrics.md) - [提高在 Yandex 搜索中的搜索量](https://yandex.com.tr/support/direct/zh/strategies/optimize-queries-in-search.md) - [增加网站流量](https://yandex.com.tr/support/direct/zh/strategies/growth-of-site-visits.md) - [增加网站转化量](https://yandex.com.tr/support/direct/zh/strategies/growth-of-conversions.md) - [手动管理出价](https://yandex.com.tr/support/direct/zh/strategies/manual-strategy-branding.md) - [研究](https://yandex.com.tr/support/direct/zh/research.md) - [Brand Lift / Brand Lift with Top of Mind](https://yandex.com.tr/support/direct/zh/brand-lift.md) - [工作原理](https://yandex.com.tr/support/direct/zh/brand-lift/about.md) - [如何启动](https://yandex.com.tr/support/direct/zh/brand-lift/bl-enable.md) - [调查要求](https://yandex.com.tr/support/direct/zh/brand-lift/requirements.md) - [如何查看结果](https://yandex.com.tr/support/direct/zh/brand-lift/bl-results.md) - [Search Lift](https://yandex.com.tr/support/direct/zh/search-lift.md) - [工作原理](https://yandex.com.tr/support/direct/zh/search-lift/about.md) - [如何启动](https://yandex.com.tr/support/direct/zh/search-lift/sl-enable.md) - [如何查看结果](https://yandex.com.tr/support/direct/zh/search-lift/sl-results.md) - [Visit Lift](https://yandex.com.tr/support/direct/zh/visit-lift.md) - [工作原理](https://yandex.com.tr/support/direct/zh/visit-lift/about.md) - [如何启动](https://yandex.com.tr/support/direct/zh/visit-lift/vl-enable.md) - [如何查看结果](https://yandex.com.tr/support/direct/zh/visit-lift/vl-results.md) - [Target Lift](https://yandex.com.tr/support/direct/zh/target-lift.md) - [工作原理](https://yandex.com.tr/support/direct/zh/target-lift/about.md) - [如何启动](https://yandex.com.tr/support/direct/zh/target-lift/tl-enable.md) - [如何在调研中计算移动转化 β](https://yandex.com.tr/support/direct/zh/target-lift/tl-enable-tracking.md) - [如何查看结果](https://yandex.com.tr/support/direct/zh/target-lift/tl-results.md) - [用户画像](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/display-ads-settings.md) - [体裁和主题](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/genres-and-themes.md) - [按内容类型限制展示](https://yandex.com.tr/support/direct/zh/inappropriate-content.md) - [竞价调整](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/bids-adjustment.md) - [覆盖率预测](https://yandex.com.tr/support/direct/zh/products-cpm-campaign/mediaplan.md) - [集成第三方验证工具](https://yandex.com.tr/support/direct/zh/integrations/verifiers.md) - [用于移动应用广告的 AppMetrica 像素](https://yandex.com.tr/support/direct/zh/integrations/appmetrica.md) - [创建和设置](https://yandex.com.tr/support/direct/zh/messengers-ads/create-views.md) - [亮点](https://yandex.com.tr/support/direct/zh/messengers-ads/features-views.md) - [Brand Safety](https://yandex.com.tr/support/direct/zh/messengers-ads/brand-safety-views.md) - [统计数据](https://yandex.com.tr/support/direct/zh/messengers-ads/statistics.md) - [如何从目录中选择频道](https://yandex.com.tr/support/direct/zh/messengers-ads/filter.md) - [户外广告 β](https://yandex.com.tr/support/direct/zh/dooh.md) - [步骤 1. 创建广告系列](https://yandex.com.tr/support/direct/zh/dooh/create-campaign.md) - [步骤 2. 创建广告组](https://yandex.com.tr/support/direct/zh/dooh/create-group.md) - [步骤 3. 创建广告](https://yandex.com.tr/support/direct/zh/dooh/create-ads.md) - [统计数据](https://yandex.com.tr/support/direct/zh/dooh/statistics.md) - [审核](https://yandex.com.tr/support/direct/zh/dooh/moderation.md) - [管理广告元素](https://yandex.com.tr/support/direct/zh/efficiency/improve-your-ads.md) - [标题和文案](https://yandex.com.tr/support/direct/zh/efficiency/text-and-title.md) - [个性化设置](https://yandex.com.tr/support/direct/zh/efficiency/reformulation.md) - [广告中的图像](https://yandex.com.tr/support/direct/zh/efficiency/images.md) - [AI 创意编辑器 β](https://yandex.com.tr/support/direct/zh/products-image-ads/editor.md) - [图片轮番](https://yandex.com.tr/support/direct/zh/efficiency/carousel.md) - [快速链接](https://yandex.com.tr/support/direct/zh/efficiency/quick-links.md) - [展示链接](https://yandex.com.tr/support/direct/zh/efficiency/display-link.md) - [广告价格](https://yandex.com.tr/support/direct/zh/efficiency/price.md) - [广告中的联系信息](https://yandex.com.tr/support/direct/zh/efficiency/vcards.md) - [宣传信息](https://yandex.com.tr/support/direct/zh/efficiency/callout.md) - [操作按钮](https://yandex.com.tr/support/direct/zh/efficiency/button.md) - [促销活动](https://yandex.com.tr/support/direct/zh/efficiency/promotion.md) - [标志](https://yandex.com.tr/support/direct/zh/efficiency/logo.md) - [配送](https://yandex.com.tr/support/direct/zh/efficiency/delivery.md) - [统计数据和仪表板](https://yandex.com.tr/support/direct/zh/statistics.md) - [转化与利润：促销如何带来回报](https://yandex.com.tr/support/direct/zh/statistics/performance-stat-guide.md) - [归因模型](https://yandex.com.tr/support/direct/zh/statistics/attribution-model.md) - [概述](https://yandex.com.tr/support/direct/zh/statistics/overview.md) - [标准报表](https://yandex.com.tr/support/direct/zh/statistics/campaign-report.md) - [报表大师](https://yandex.com.tr/support/direct/zh/statistics/report-wizard.md) - [新版报表大师](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard.md) - [如何使用界面](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/interface.md) - [报表设置](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings.md) - [报表时段](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/period.md) - [维度与指标](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/group-metrics.md) - [目标](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/goal.md) - [归因](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/attribution.md) - [计算增值税](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/tax.md) - [过滤](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/filter.md) - [预设配置](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/preset-settings.md) - [比较时段](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/compare.md) - [保存报表](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/save-report.md) - [分享报告](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/share.md) - [管理型账户](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/settings/managing-account.md) - [数据表](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table.md) - [折叠或展开块](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/roll-expand.md) - [树形表格](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/tree-tables.md) - [数据密度](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/data-density.md) - [详细信息](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/details.md) - [下载报表](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/download.md) - [设置列](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/columns.md) - [批量操作模式](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/mass-action.md) - [按指标筛选](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/filters-by-metrics.md) - [排序](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/sort.md) - [固定列](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/pin.md) - [移动列](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/move.md) - [颜色编码](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/colour.md) - [其他选项](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/data-table/options.md) - [图表](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/graph.md) - [新版与旧版报表大师](https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard/compare-old-new.md) - [报表库](https://yandex.com.tr/support/direct/zh/statistics/library.md) - [“版位”报表](https://yandex.com.tr/support/direct/zh/statistics/library/platforms-report.md) - ["搜索查询"报表](https://yandex.com.tr/support/direct/zh/statistics/library/search-queries.md) - [收入与转化价值](https://yandex.com.tr/support/direct/zh/statistics/profit-and-value.md) - [Yandex Metrica](https://yandex.com.tr/support/direct/zh/statistics/metrika.md) - [URL 参数](https://yandex.com.tr/support/direct/zh/statistics/url-tags.md) - [如何将 URL 参数添加到广告系列中](https://yandex.com.tr/support/direct/zh/statistics/url-tags-for-camping.md) - [在设置中使用 URL 参数](https://yandex.com.tr/support/direct/zh/statistics/use-url-tags.md) - [累计用户会话数](https://yandex.com.tr/support/direct/zh/statistics/report-wizard-engagement-rating.md) - [统计数据问题](https://yandex.com.tr/support/direct/zh/troubleshooting/stat.md) - [转化量不足](https://yandex.com.tr/support/direct/zh/troubleshooting/conversions.md) - [关于广告展示的问题](https://yandex.com.tr/support/direct/zh/troubleshooting/shows.md) - [管理 feed 文件](https://yandex.com.tr/support/direct/zh/feeds/about.md) - [Feed 文件类型](https://yandex.com.tr/support/direct/zh/feeds/types.md) - [Feed 文件要求](https://yandex.com.tr/support/direct/zh/feeds/requirements.md) - [YML feed 要求](https://yandex.com.tr/support/direct/zh/feeds/requirements-yml.md) - [产品销售，其他 Feed 文件](https://yandex.com.tr/support/direct/zh/feeds/requirements-other-product.md) - [其他类别](https://yandex.com.tr/support/direct/zh/feeds/requirements-other-categories.md) - [按类别分类的 Feed 示例](https://yandex.com.tr/support/direct/zh/feeds/examples.md) - [添加 feed 文件](https://yandex.com.tr/support/direct/zh/feeds/add.md) - [验证文件](https://yandex.com.tr/support/direct/zh/feeds/validate.md) - [A/B 实验](https://yandex.com.tr/support/direct/zh/campaigns/experiments.md) - [Yandex Direct API](https://yandex.com.tr/support/direct/zh/alternative-interfaces/api.md) - [Direct Commander](https://yandex.com.tr/support/direct/zh/alternative-interfaces/direct-commander.md) - [使用 XLS 和 XLSX 文件管理广告系列](https://yandex.com.tr/support/direct/zh/alternative-interfaces/xls-interface.md) - [使用 XLS 和 XLSX 文件管理广告系列时发生错误](https://yandex.com.tr/support/direct/zh/alternative-interfaces/xls-interface-errors.md) - [管理代表](https://yandex.com.tr/support/direct/zh/campaigns/representatives.md) - [管理型账户](https://yandex.com.tr/support/direct/zh/campaigns/mcc.md) - [通过代理商代表管理账户](https://yandex.com.tr/support/direct/zh/campaigns/agency-representatives.md) - [广告系列参数](https://yandex.com.tr/support/direct/zh/campaigns/campaign-settings.md) - [广告系列日期](https://yandex.com.tr/support/direct/zh/campaigns/campaign-dates.md) - [网站监控](https://yandex.com.tr/support/direct/zh/campaigns/site-monitoring.md) - [邮件通知](https://yandex.com.tr/support/direct/zh/campaigns/email-alerts.md) - [短信通知](https://yandex.com.tr/support/direct/zh/campaigns/sms-alerts.md) - [按 IP 地址禁止展示](https://yandex.com.tr/support/direct/zh/campaigns/disable-ip.md) - [禁用展示的网站](https://yandex.com.tr/support/direct/zh/campaigns/blocked-sites.md) - [广告系列操作](https://yandex.com.tr/support/direct/zh/campaigns/management-tools.md) - [广告组操作](https://yandex.com.tr/support/direct/zh/campaigns/groups-edit.md) - [广告操作](https://yandex.com.tr/support/direct/zh/campaigns/multi-edit.md) - [关键词操作](https://yandex.com.tr/support/direct/zh/campaigns/keywords-multi-change.md) - [建议](https://yandex.com.tr/support/direct/zh/new-interface/recommendations.md) - [自动应用建议](https://yandex.com.tr/support/direct/zh/campaigns/auto-recommendations.md) - [查找和替换](https://yandex.com.tr/support/direct/zh/new-interface/find-replace.md) - [设置出价](https://yandex.com.tr/support/direct/zh/new-interface/bid-wizard.md) - [使用标签筛选广告组](https://yandex.com.tr/support/direct/zh/campaigns/tags.md) - [历史记录](https://yandex.com.tr/support/direct/zh/campaigns/logs.md) - [共享账户](https://yandex.com.tr/support/direct/zh/payments/shared-account.md) - [付款方式](https://yandex.com.tr/support/direct/zh/payments/payment-methods.md) - [文书工作](https://yandex.com.tr/support/direct/zh/payments/docs.md) - [退款](https://yandex.com.tr/support/direct/zh/payments/refund.md) - [付款问题](https://yandex.com.tr/support/direct/zh/payments/faq.md) - [规则和审核](https://yandex.com.tr/support/direct/zh/moderation/adv-rules.md) - [促销类别](https://yandex.com.tr/support/direct/zh/moderation/special-categories.md) - [产品和服务的远程销售](https://yandex.com.tr/support/direct/zh/moderation/categories/goods-and-services.md) - [药品和药物](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine.md) - [兽医药店和药品](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-veterinary.md) - [民间疗法、康复疗法](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-healing.md) - [医疗服务](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-medical-activity.md) - [医疗器械和设备](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-medical-devices.md) - [药店和药品](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-pharmacies.md) - [在线医疗服务](https://yandex.com.tr/support/direct/zh/moderation/categories/telemed.md) - [化学品](https://yandex.com.tr/support/direct/zh/moderation/categories/acids.md) - [医用酸和气体](https://yandex.com.tr/support/direct/zh/moderation/categories/acids-medical.md) - [非医用酸和气体](https://yandex.com.tr/support/direct/zh/moderation/categories/acids-not-medical.md) - [香烟、烟草和辅料](https://yandex.com.tr/support/direct/zh/moderation/categories/smoking.md) - [烟草产品](https://yandex.com.tr/support/direct/zh/moderation/categories/smoking-tobacco.md) - [烟草辅料](https://yandex.com.tr/support/direct/zh/moderation/categories/smoking-tobacco-ex.md) - [食品添加物](https://yandex.com.tr/support/direct/zh/moderation/categories/supplements.md) - [运动营养品](https://yandex.com.tr/support/direct/zh/moderation/categories/supplements-sport-food.md) - [生物添加剂](https://yandex.com.tr/support/direct/zh/moderation/categories/supplements-dietary-supplements.md) - [健康与美容](https://yandex.com.tr/support/direct/zh/moderation/categories/beauty.md) - [美容用品及配料](https://yandex.com.tr/support/direct/zh/moderation/categories/beauty-cosmetology-ingredients.md) - [武器和类似武器构造的产品](https://yandex.com.tr/support/direct/zh/moderation/categories/weapons.md) - [武器使用培训](https://yandex.com.tr/support/direct/zh/moderation/categories/weapons-shooting-schools.md) - [婴儿食品](https://yandex.com.tr/support/direct/zh/moderation/categories/baby-food.md) - [建筑工地](https://yandex.com.tr/support/direct/zh/moderation/categories/construction.md) - [金融服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-services.md) - [银行服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-banks.md) - [二元期权](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-binary-options.md) - [小额信贷组织，信用合作社](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-credit-mfi.md) - [证券市场服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-diller.md) - [外汇交易](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-forex.md) - [期货](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-futures.md) - [俄罗斯境内的中介机构和境外的金融服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-help-credit.md) - [保险服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-insurance.md) - [投资](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-investment.md) - [租赁](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-leasing.md) - [支付系统和转账](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-payment.md) - [赊销产品和服务](https://yandex.com.tr/support/direct/zh/moderation/categories/finance-sale.md) - [彩票和促销活动](https://yandex.com.tr/support/direct/zh/moderation/categories/lottery.md) - [彩票](https://yandex.com.tr/support/direct/zh/moderation/categories/lottery-lotteries.md) - [彩票和赌博设备](https://yandex.com.tr/support/direct/zh/moderation/categories/lottery-equipment.md) - [酒类产品](https://yandex.com.tr/support/direct/zh/moderation/categories/alcohol.md) - [赌博](https://yandex.com.tr/support/direct/zh/moderation/categories/gambling.md) - [体育博彩](https://yandex.com.tr/support/direct/zh/moderation/categories/bookmaker.md) - [认证服务](https://yandex.com.tr/support/direct/zh/moderation/categories/certification.md) - [敏感话题的广告投放规则](https://yandex.com.tr/support/direct/zh/moderation/categories/considerate.md) - [禁止类别的商品、服务、在线资源及推广方式。 禁止或限制推广的商品和服务类别](https://yandex.com.tr/support/direct/zh/moderation/restricted-categories.md) - [麻醉药品和精神药物，包括其前体](https://yandex.com.tr/support/direct/zh/moderation/categories/drugs.md) - [传销、高回报投资计划](https://yandex.com.tr/support/direct/zh/moderation/categories/financial-pyramid.md) - [终止妊娠、堕胎](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-abortion.md) - [处方药及含有精神药物或麻醉物质的药品](https://yandex.com.tr/support/direct/zh/moderation/categories/medicine-prescription-drug.md) - [武器](https://yandex.com.tr/support/direct/zh/moderation/categories/weapons-restr.md) - [广告拦截程序](https://yandex.com.tr/support/direct/zh/moderation/categories/ad-blocker.md) - [悲剧内容](https://yandex.com.tr/support/direct/zh/moderation/categories/tragic.md) - [互联网标签欺诈](https://yandex.com.tr/support/direct/zh/moderation/categories/cheat.md) - [成人内容](https://yandex.com.tr/support/direct/zh/moderation/categories/unfamily.md) - [网站和广告的要求](https://yandex.com.tr/support/direct/zh/moderation/ad-rules.md) - [广告中的声明和年龄限制](https://yandex.com.tr/support/direct/zh/moderation/age-alerts.md) - [广告标记](https://yandex.com.tr/support/direct/zh/technologies-and-services/ad-labelingl.md) - [技术限制](https://yandex.com.tr/support/direct/zh/moderation/technical-restrictions.md) - [关于审核的问答](https://yandex.com.tr/support/direct/zh/troubleshooting/moderation.md) - [技术和服务](https://yandex.com.tr/support/direct/zh/technologies-and-services/technologies-and-services.md) - [Yandex Direct 的竞价原理](https://yandex.com.tr/support/direct/zh/technologies-and-services/vcg-auction.md) - [自动出价调整](https://yandex.com.tr/support/direct/zh/impressions/automatic-bid-adjustment-in-yan.md) - [广告实验](https://yandex.com.tr/support/direct/zh/efficiency/ad-groups.md) - [广告系列实验](https://yandex.com.tr/support/direct/zh/efficiency/experiments.md) - [行为习惯定向](https://yandex.com.tr/support/direct/zh/technologies-and-services/behavioral-targeting.md) - [欺诈防护](https://yandex.com.tr/support/direct/zh/technologies-and-services/antifraud.md) - [预算预测](https://yandex.com.tr/support/direct/zh/impressions/budget-estimation.md) - [Crypta](https://yandex.com.tr/support/direct/zh/technologies-and-services/crypta.md) - [Yandex Metrica](https://yandex.com.tr/support/direct/zh/technologies-and-services/metrika-in-direct.md) - [Yandex Audience](https://yandex.com.tr/support/direct/zh/technologies-and-services/audience-segments-in-direct.md) - [如何在平台上查看广告？](https://yandex.com.tr/support/direct/zh/impressions/view-ad.md) - [非竞争性广告](https://yandex.com.tr/support/direct/zh/technologies-and-services/compete.md) - [遵守 IAB 标准](https://yandex.com.tr/support/direct/zh/technologies-and-services/iab-compliance.md) - [Yandex 经理协助](https://yandex.com.tr/support/direct/zh/support/media-planning.md) - [反馈](https://yandex.com.tr/support/direct/zh/troubleshooting/other.md) - [与知识产权侵权相关的广告索赔](https://yandex.com.tr/support/direct/zh/qanda/complaints-ipr.md) - [广告投诉](https://yandex.com.tr/support/direct/zh/troubleshooting/complain.md) - [咨询后留下反馈](https://yandex.com.tr/support/direct/zh/troubleshooting/servicequality.md) - [建议改进](https://yandex.com.tr/support/direct/zh/troubleshooting/suggestions.md) - [同一个机构的不同广告同时在 Yandex Direct 展示](https://yandex.com.tr/support/direct/zh/troubleshooting/clones.md) - [一条广告被错误地归类为禁止类别](https://yandex.com.tr/support/direct/zh/troubleshooting/error-ban.md) - [PIN 码](https://yandex.com.tr/support/direct/zh/troubleshooting/pin-code.md) - [界面指南](https://yandex.com.tr/support/direct/zh/agencies/interface-guide.md) - [与客户合作](https://yandex.com.tr/support/direct/zh/agencies/manage-clients.md) - [通过代理商代表管理账户](https://yandex.com.tr/support/direct/zh/agencies/representatives.md) - [如何支付客户广告投放的费用](https://yandex.com.tr/support/direct/zh/agencies/payment.md) - [界面指南](https://yandex.com.tr/support/direct/zh/new-interface/guide.md) - [如何创建账户](https://yandex.com.tr/support/direct/zh/quick-start/create-campaign.md) - [新手指南](https://yandex.com.tr/support/direct/zh/quick-start/quick-start.md) - [Yandex Direct 界面](https://yandex.com.tr/support/direct/zh/interface-direct.md) - [Yandex Direct Pro 界面](https://yandex.com.tr/support/direct/zh/interface-direct-pro.md) - [Yandex Direct 界面相关问题](https://yandex.com.tr/support/direct/zh/troubleshooting/interface.md) - [流量规模和出价](https://yandex.com.tr/support/direct/zh/troubleshooting/bidding.md) - [访问问题](https://yandex.com.tr/support/direct/zh/troubleshooting/access.md) - [新手贴士](https://yandex.com.tr/support/direct/zh/troubleshooting/advices.md) - [Yandex Search 中的上下文横幅](https://yandex.com.tr/support/direct/zh/products-media-context-banner/about.md) - [创建横幅](https://yandex.com.tr/support/direct/zh/products-media-context-banner/create.md) - [设置展示条件](https://yandex.com.tr/support/direct/zh/products-media-context-banner/display-ads-settings.md) - [搜索横幅的点击次数优化](https://yandex.com.tr/support/direct/zh/strategies/optimize-number-of-clicks-mcb.md) - [展示统计数据](https://yandex.com.tr/support/direct/zh/products-media-context-banner/statistics.md) - [术语表](https://yandex.com.tr/support/direct/zh/glossary.md) --- For more comprehensive documentation, see [llms-full.txt](https://yandex.com.tr/support/direct/zh/llms-full.txt)