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Contents
Yandex Direct
Beginning advertisers
Campaign Wizard
Interface guide
Brand awareness ads: stimulating demand
Performance advertising: increase sales
Ads for products
Web+App scenario
Ads for mobile apps
Targeting: identify your target audience
Retargeting & Audiences
Managing feeds
Manage campaigns
Statistics: evaluate efficiency of your ads
Payments and settlements
Technologies and services
Turbo sites
For agencies
Glossary
Feedback
Yandex Direct
Ad placement in search results
Yandex Advertising Network
Technical limitations
Beginning advertisers
Manual placement
Step 1. Create an account
Step 2. Create your first ad campaign
Step 3. Pay for ad placement
What's next
Professional assistance
Questions and answers
Campaign Wizard
Site ads
Questions and answers
Interface guide
Questions about the interface
Traffic and bid volume
Access problems
Brand awareness ads: stimulating demand
Display banners
How to launch a campaign
HTML5 banner requirements
How to evaluate performance
Retargeting to a display campaign audience
Video ads
How to launch a campaign
How to evaluate performance
Retargeting to a video audience
Carousel in video ads
Video banners
Video banner templates
How to launch a campaign
Ad Builder
How to evaluate performance
Display banner under the search bar
Cost of placement
How to launch a campaign
Banner requirements
Design recommendations
How to evaluate performance
Retargeting to a display campaign audience
Display strategies
Maximize impressions for lowest price
Lower cost for repeat impressions
Pay per view
Manual bid management
User profile
Genres and subjects
Campaign planning
Brand Lift
How the survey is conducted
How to launch Brand Lift
Survey requirements
How to view results
Limit impressions by content type
Integration with third-party verifiers
Questions and answers
Performance advertising: increase sales
Unified performance campaign
Step 1. Create a campaign
Step 2. Create a group Set up targeting
Step 3. Select and create ads
Requirements for product ad placement
Upgrading to a unified performance campaign
Managing ad elements
Title and text
Optimization of ad texts for search queries
Images in ads
Carousel
Video
Sitelinks
Advertising based on navigation query
Display link
Price in ads
Contact info in ads
Callouts
Action button
Promo
Impression statistics
Text & Image ads
Types of ads
Create ads
Setting impression criteria
Creating a separate campaign for impressions in ad networks
Impressions on mobile devices
Impression statistics
Image ads
Create ads
Ad Builder
Setting impression criteria
Impression statistics
Dynamic ads
Creating ads
Configuring dynamic text ad targets
Configuring filters
Impression statistics
Questions and answers
Search banners
Creating a banner
Setting impression criteria
Impression statistics
Display strategies
Maximum conversions
Maximum number of clicks
Portfolio strategy
Optimize clicks for a search banner
Maximum number of clicks with manual bids
Maximum conversions with a ROI limit
Goals and conversions
Conversion center
Offline conversions
Call and request conversions
Conversions
Setting up strategy budget
Minimum budget
Impressions in ad networks. Questions and answers
Ads for products
Product campaign
Placement requirements
Smart banners
Requirements for smart banners
Creating smart banners
Configuring filters
Impression statistics
Display strategies
Maximum conversions
Maximum number of clicks
Questions and answers
Web+App scenario
Adding an app
Setting up an MMP
Setting up campaigns based on Web+App scenario
Ads for mobile apps
Tracking systems
Adding an app to the Yandex Direct list
Types of ads
Creating ads within a unified performance campaign
Step 1. Create a campaign
Step 2. Creating ad groups
Step 3. Create ads
Creating ads in Campaign Wizard
Ad design recommendations
Interactive banner requirements
Display strategies
Maximum conversions
Maximum number of clicks
Recommendations on setting up campaigns for iOS apps
Setting impression criteria
Retargeting & Audiences
Targeting by app category
Installations from alternative app stores
Impression statistics
Targeting: identify your target audience
Keywords
How to select keywords
Keyword planner
Negative keywords
Library of negative keywords
Symbols and operators
Keyword selection
Templates. Creating similar ads
Suspending impressions for a specific keyword
Selecting ads by exact keyword match
Autotargeting
Geotargeting
Time targeting
Bid adjustments
Interests and habits
Using Yandex Audience segments
Retargeting & Audiences
Managing feeds
Types of businesses and feeds
Feed requirements
YML feed requirements
Product sales, other feeds
Other categories
Examples of feeds by categories
Add a feed
Validate a file
Manage campaigns
Tools for running large-scale campaigns
Yandex Direct API
Direct Commander
Managing campaigns with XLS and XLSX files
Uploading campaigns from CSV files
Permissions
Managing representatives
Manager account
Ad campaign parameters
Bulk actions
Actions with campaigns
Actions with ad groups
Actions with ads
Actions with keywords
Recommendations
Automatic application of recommendations
Find and replace
Setting bids
Filter ad groups using tags
History
Statistics: evaluate efficiency of your ads
Conversions and profit: how advertising pays off
Attribution model
Overview
Standard reports
Report Wizard
“Search queries” report
Yandex Metrica
URL parameters
How to add URL parameters to a campaign
Using URL parameters in settings
Engaged session figures
Questions about statistics
Insufficient conversions
Questions about ad impressions
Payments and settlements
Shared account
Payment methods
Paperwork
Refunds
Questions about payment
Technologies and services
How the Yandex Direct auction works
Automatic bid adjustments
Experiments with ads
Experiments with campaigns
Behavioral targeting
Invalid traffic protection
Budget forecast
Crypta
Yandex Metrica
Yandex Audience
How do I view an ad on a site?
Advertising dashboard
Non-competing ads
Turbo sites
How to add a site
Turbo Page Constructor
Site design
Design recommendations
E-commerce
Accepting requests using Yandex Messenger
Site settings
Statistics
For agencies
Interface guide
Work with clients
Using agency representatives to manage accounts
How to pay for client ad placements
Glossary
Feedback
Complaints about ads
Leave feedback after the consultation
Suggest an improvement
How can I get agency status?
Different ads from the same organization are displayed simultaneously in Yandex Direct
Yandex.Direct
Feedback
Contact the customer service department
Contact the customer service department
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Useful links
My campaigns
Keyword selection
Budget forecast
Payment methods
Contacts
Legal documents
Advertising requirements
Display rules
Terms of service
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