Questions about statistics

Different click amounts

Data on clicks on the campaign page may differ from data shown on other pages.

On the campaign page in the bid setting section, only clicks for the last 28 days for the ad are shown. For “regular” ads, these are clicks are from search results for desktop PCs and tablets, while for mobile ads, these are clicks from search results on smartphones. If the ad group has both “regular” and mobile ads, the combined data is displayed.

In most cases, clients notice differences in clicks:

From the “My campaigns” page

The page for a specific ad campaign shows only the keywords for which there are ad impressions. The figure on the “My campaigns” will take into account all the clicks for the ads for the entire duration of a particular campaign.

Impression statistics and clicks on keywords may not be shown if you:

• Refine keywords (impressions will begin when statistics start to accumulate again).
• Move your campaign to the archive (accumulated statistics are reset to zero).

All statistical data is saved and return to their previous values when impressions resume.

From statistical reports

On the campaign page, statistics are shown only for search queries which contain keywords set by you, without taking synonyms into account. Statistical reports show clicks for keywords taking into account search queries which do contain synonyms.

By default, statistics for the entire period of your ad campaign on search and in ad networks are shown in the report. This factor also affects the difference in click data. You can configure which time period you want to get a report for.

Why do I see different totals for funds spent in the Yandex.Direct interface and in the API?

When statistics appear in the interface, as well as when calculating totals, the sum total of funds spent is rounded to two decimal places. The values are rounded off before or after the calculation is performed. This depends on whether you are viewing the general or detailed statistics. The total in the API statistics is not rounded off. This may result in slightly different total amounts.

Why is the average CPC displayed in my statistics higher than the Search CPC displayed in the interface?

Your ad is not only displayed for searches that precisely match your keywords, but also for searches that include your keywords as part of the query. Furthermore, the amount and size of competing bids for these searches can vary. Therefore the amount deducted from your account will never be more than the maximum bid you specified.

Why is the total contained in acts greater than the cost of clicks in my statistics?

Acts (service invoices used to close a service transaction in the Russian Federation) are automatically generated at the end of each month. The amounts contained in acts are not subject to revision.

All Yandex.Direct advertising campaigns are regularly checked by an automatic system that protects advertisers from invalid clicks. The statistics for a given campaign may change after a check is performed.

If the total contained in the acts for a given period does not match the cost of the clicks reflected in the statistics, that means that the statistics for that period were revised. The discrepancy in the totals will be taken into account when generating the next act.

Why do the statistics in Yandex.Direct not match the statistics in Yandex.Metrica?

The point of comparing Yandex.Direct's statistics with Yandex.Metrica's special reports on Yandex.Direct is because Yandex.Metrica takes into account all sessions on a site, while Yandex.Direct only factors in clicks on ads.

Before comparing, make sure that your Metrica counter is installed on all pages of your site and linked to all your campaigns in Yandex.Direct.

Data from both Yandex.Direct and Yandex.Metrica may differ, which is normal and should not be cause for concern.

The number of sessions and number of clicks do not match

This difference may be due to the following:

• You did not link your Metrica counters to several ad campaigns

• There is ad blocking software (such as AdBlock) installed on the browser, operating system, or on the proxy server of the site user, which can stop counters from loading properly

• Technical issues such as users leaving the site before the counter has the time to load properly

• You added a vCard to your ad, and clicks on that do not lead to a session on your site

In Yandex.Direct's statistics I see one set of Yandex.Metrica data, and in my own counter I see another

In the Yandex.Direct statistics from Yandex.Metrica there is data on page depth, conversion rates, and goal costs. If your site has several counters installed, then Yandex.Metrica will calculate the data for each counter separately, while Yandex.Direct will provide a total for all counters.