How to pay for placement

Questions about payment

How to pay for ads

You can pay for the ad posting by bank transfer or by bank card.

We accept payment from legal entities and individuals. If you are paying as a legal entity, you will be provided with an invoice, which is a closing document containing information on how much has been spent over the last month.

After clicking the Pay button, you will be redirected to the page for selecting payment method and entering payment details. More detailed information is provided in the Pay for ad placement section.

How much do ads on Yandex.Direct cost?

Advertising on Yandex.Direct incurs payment per click (for contextual ads) or per impression (for display campaigns).

Funds are deducted from your account for every click on your ad or vCard. The minimum cost per click is 0.01 TL excluding VAT, while minimum payment is 50 TL excluding VAT.

For display campaigns, you pay per thousand impressions. The minimum cost per click is 0.3 LR without VAT (values for other currencies).

You can find information about factors that influence bids and how to set keyword bids manually in the section Manual bid management.

To estimate approximate expenses on advertising based on the subject matter of your Yandex.Direct ad, please use the Budget Forecast instrument.

How to add a new payer

To add a new payer:

On the My campaigns page, click Payments and documents.
Go to the Payers section. In the Create new payer field, select a payer and click Create.
On the Register payer page, enter the bank account information and click Register.

How to change payers

If you want to change payers when you add funds to your shared account, go to the Issue an invoice page and click change payment method or payer to go to the Select account payment method page when you're checking your data.

Select another payer or register a new one and select them.

It is not possible to change the payer after you issue your invoice. If necessary, you can issue a new invoice using the correct information.

How to change the payment method

If you want to change payment methods when you add funds to your shared account, go to the Issue an invoice page and click change payment method or payer to go to the Select account payment method page when you're checking your data. Select a payment method.

It is not possible to change your payment method after you issue your invoice. If necessary, you can issue a new invoice using the correct information.

Shared account

This is a method of automatically distributing funds among all campaigns that are under the same username. Your ads will continue being served until your shared account runs out of funds. The shared account balance is shown in the upper-right corner of the interface.

I want to disable my shared account

You can not disable shared accounts. A shared account is set up automatically for new Yandex.Direct users.

If the shared account model does not work for your business because you must get separate invoices and make separate payments for each ad campaign, then we will review your request to create a Yandex.Direct account that is not shared.

Attention. Your request to create an account that is not shared may be denied.

To submit a request, create a new Yandex username, but don't use it to sign in to Yandex.Direct or other Yandex commercial services. Then leave a request using the form below.

Feedback

Why do I have a negative balance on my shared account?

Deactivation threshold is set.

If the Deactivation threshold option is enabled in the shared account settings, ad campaigns can run at a negative balance until the amount owed reaches the threshold.
Available funds are used to pay the overdue amount.

When you issue an invoice with the deferred payment option, you must pay the amount owed within 15 days. If the invoice with a deferred payment option is not paid within 15 days, the amount becomes overdue.

In this case, unused funds on the shared account may be debited against the overdue amount until it's fully paid. The debited balance will be credited back the next day after you pay the amount owed under the deferred payment option.
A small negative balance may arise if the ad was served when there still were funds on the shared account, but when the click occurred no funds were left. The balance was spent on another click at the same time.

Have you figured out why you have a negative balance on the shared account?

Yes, it's totally clear to meNo, the above reasons don't apply to me

Happy advertising!

Contact the customer service department.

What is the deactivation threshold?

The deactivation threshold is an option in the shared account settings that allows your ad campaigns to run at a negative balance before the amount owed reaches the specified threshold. This option is available to users from Russia, Kazakhstan, and Belarus, if they are granted the deferred payment option. Read more about the deferred payment option and deactivation threshold.

What is autopay?

Autopay is an option in the shared account settings to automatically top up the balance as soon as it reaches the specified value. Only Russian advertisers paying in rubles can activate it.

For autopay, the payer can be both an individual and a legal entity, as you can link a corporate bank card to autopay. When you pay on behalf of a legal entity, closing documents are generated.

How do I get a refund?

If you have decided to stop running advertising campaigns in Direct, we will return unspent funds upon receiving an official request from the payer.

Note.

Funds will be returned within 10 working days, after we have received a correctly completed original application.

To receive an example template, please inform us of your wish to return your funds using the form below. Be sure to indicate the number of your ad or campaign in the letter. Having received your letter, we will remove the funds from your campaign account in order to begin the return process.

Please specify the reasons for not conducting the advertising campaign. If they are related to difficulties from using Direct, please describe this situation. We will do everything possible to understand this issue and we will tell you how to configure the advertising campaign to meet your goals.

Feedback

Calculating VAT

All monetary figures in advertisers’ accounts are listed before VAT:

all prices are shown without VAT in the bid management interface (in other words, the prices shown are the auction bids)
bids and budget restrictions in automatic campaign management strategies are also shown without VAT
total remaining funds on an ad campaign’s balance are also displayed without VAT

VAT is added by the seller to the cost of services in accordance with the norms of tax legislation for each country. Total VAT is shown on a separate line in payment documents and documents confirming rendering of services.

Advertisers can view statistics for debited funds (both before and after VAT) in the Yandex.Direct interface. Just select the corresponding setting in the Statistics section.

Transfer money between usernames

It is not possible to transfer money from one username to another. You can get a refund from one username and then use that money to fund a shared account under a different username.