Questions about payment

How do I pay for my order?

You can pay for the ad posting by bank transfer or by bank card.

We accept payment from legal entities and individuals. If you are paying as a legal entity, you will be provided with an invoice, which is a closing document containing information on how much has been spent over the last month.

After clicking the Pay button, you will be redirected to the page for selecting payment method and entering payment details. More detailed information is provided in the Pay for the order section.

How much does placement cost?

Ads served in Yandex.Direct are payed for when users click on your ads. Your ads start displaying after they pass moderation and funds are added to your campaign's account.

Funds are deducted from your account for every click on your ad or vCard. The minimum cost per click is 0.01 TL excluding VAT, while minimum payment is 50 TL excluding VAT.

You can find information about factors that influence bids and how to set keyword bids manually in the Managing bids section.

To estimate approximate expenses on advertising based on the subject matter of your Yandex.Direct ad, please use the Budget Forecast instrument.

Shared account

A shared account is a single source of funding for all campaigns under the same username. You don't need to pay for separate campaigns — impressions continue until funds run out on your shared account. Learn more about shared accounts.

You can not disable shared accounts. If you want to pay for each campaign separately, send us a request using the form below and we will create a new account for you without a shared account.

Reallocation of funds

Transfer funds within one account

You can transfer funds between campaigns that were created under the same username without a shared account.

using the Transferring money from one campaign to another link on the My campaigns page.

You can find more information in How to transfer funds between ad campaigns.

Transfer funds between accounts under different usernames

If advertising campaigns are created under different usernames, it is impossible to transfer the funds between them. You can get a refund and then use them to pay for a campaign under a different username.

Refund money

If you have decided to stop running advertising campaigns in Direct, we will return unspent funds upon receiving an official request from the payer.


Funds will be returned within 10 working days, after we have received a correctly completed original application.

To receive an example template, please inform us of your wish to return your funds using the form below. Be sure to indicate the number of your ad or campaign in the letter. Having received your letter, we will remove the funds from your campaign account in order to begin the return process.

Please specify the reasons for not conducting the advertising campaign. If they are related to difficulties from using Direct, please describe this situation. We will do everything possible to understand this issue and we will tell you how to configure the advertising campaign to meet your goals.

Calculating VAT

All monetary figures in advertisers’ accounts are listed before VAT:

  • all prices are shown without VAT in the bid management interface (in other words, the prices shown are the auction bids)

  • bids and budget restrictions in automatic campaign management strategies are also shown without VAT

  • total remaining funds on an ad campaign’s balance are also displayed without VAT

VAT is added by the seller to the cost of services in accordance with the norms of tax legislation for each country. Total VAT is shown on a separate line in payment documents and documents confirming rendering of services.

Advertisers can view statistics for debited funds (both before and after VAT) in the Yandex.Direct interface. Just select the corresponding setting in the Statistics section.

Other questions about payment

In the Payment section, you can learn about all available payment methods for Yandex.Direct campaigns.

Complete information on payment transactions with Yandex is available in Yandex.Balance. You can look through invoices under the Invoices tab.

Should you have any more questions regarding payment, please feel free to ask using the form below.