Ad moderation

All ads in Yandex.Direct are moderated to ensure their compliance with advertising material requirements. You can view the Yandex.Direct ad placement rules in the Help .

On this page you will find answers to frequently asked questions about moderation.

  1. Moderation period
  2. Moderating an updated ad
  3. Questions about moderation results

Moderation period

Advertising materials such as text, keywords, and links (if any) usually pass moderation within a few hours. If over a hundred ads from a single campaign are sent to moderation all at once, then this might take more time. The more ads a campaign contains, the longer it usually takes to moderate. If you would like to reduce the moderation time, we recommend that you divide up your ad materials and send them to moderation in smaller groups.

Moderation of banners on the Yandex Home page might take more time than for other ad types.

In some cases an ad may begin being displayed automatically. This means that the ad will be displayed almost immediately after being created or edited. however, the moderator will additionally check it for compliance with the advertising material requirements and it may be rejected later based on the results of the check. The moderation of such ads usually takes place within about three days.

You will receive an email notifying you of the outcome of the moderation. The results will also be displayed in your campaign list.


The moderation department works Monday through Friday from 10 am to 6 pm, except for Russian federal holidays.

Moderating an updated ad

Until the updated version of your ad passes moderation, Yandex.Direct will continue showing the old version (with old keywords, bids, and adjustments). A message that the old ad is being shown will appear under the ad, next to its moderation status.

After the moderator has approved the new ad, the updated one will automatically replace the previous version. Moderators may reject the keywords partially. If the ad text itself has been accepted, then the ad will start to be displayed with the accepted keywords. In this case, the ad will have the following status: “Some of the key words were rejected”.

If you deactivated the old ad while waiting for moderation, please don't forget to reactivate it after moderation. Once your ad is edited, its statistics will display only the updated text, and the list of keywords in the statistics will include only the updated keywords.

If the new version of the ad does not pass moderation and you have stopped serving ads for the old version of the ad, it will be moved to the “Rejected” tab when ad serving resumes. The old version of the ad will not be served. Make the necessary changes and send the new version of the ad to moderation.

Questions about moderation results

Select a relevant option:

You can find out why an ad was rejected and get recommendations for correcting your errors in the Direct interface. Just click How to fix it on the rejected ad.

Attention. Our customer service department can only help you with the campaigns created under the username you have emailed us from. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.