Using Yandex.Audience segments

Yandex.Audience is a service which allows you to use your own data about a target audience, as well as data from Yandex and data providers (DMP) when configuring ads for Yandex.Direct. You can use segments in retargeting lists or in bid adjustments.

If you did not find the information you were looking for in other Help sections, select a topic that you are interested in from the list below.

The segment is not in the retargeting list

If you can't find a segment in the drop-down menu when you're creating a retargeting list, check the status of the segment in Yandex.Audience. You can only use segments that are in the “Finished” status.

It may be that the required segment belongs to another user, and they have restricted access to it. Please check that you have access to the segment, and request access where necessary.

Please check that the required segment is found under the username that is same for both Yandex.Audience and for the Yandex.Direct campaign. Provide access to the segment from another username if necessary.

Learn more about Managing access to segments in the Yandex.Audience Help.

Ad is not served based on retargeting list

Check the retargeting list you are using for the ad. If in Yandex.Audience the segment was deleted or the segment owner has restricted access to the segment, then in Yandex.Direct you will see the “Segment not found” warning. Change or delete that retargeting list.

There are no impressions for a retargeting list

If there are no impressions for ads that target Yandex.Audience segments, your retargeting list might be too narrow. For example, you may be using a combination of segments. Such combinations may significantly limit the serving of ads to your audience. Try changing the segments and setting fewer restrictions.

It is possible that segments based on geographical location data are not being used correctly in retargeting lists. For example, if “Moscow and the Moscow region” is set as the display region for the campaign, but the segment used in the retargeting list includes the Tver region, then that ad will not get any impressions.

Please refer to the Display problems section for other possible reasons.

Other questions

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