How to place an ad on Direct

On this page you will find answers to questions that new advertisers ask most frequently.

Who should set up my advertising campaign?

You can use our professional support services for help with your campaign. Just contact your personal manager at Yandex .

How to launch impressions

Send the ad for moderation. This process will take 2 to 3 hours. While waiting, you can calculate your approximate monthly advertising expenses using the Budget forecast tool.

After your ad has passed moderation you will receive an email notification. The next step is to pay for ads.

When will my ad start being displayed?

Your ad will display as soon as Yandex receives the payment. Impressions are launched automatically; this process can take from 5 to 180 minutes (with the average being 40 minutes).

If you don't want your ads to be served immediately, then set your launch date in settings.

How is my advertising budget allocated?

Your account is debited for every click on your ad. It depends on the display strategy you chose. When using automatic strategies, the system sets the CPC.

With manual management, you set your own bids for specific impression criteria. If the system selects your ad, then you will probably pay the click price indicated for that traffic volume. The click price changes dynamically. The CPC for an ad can differ from the specified price.