How to place an ad on Direct

On this page you will find answers to questions that new advertisers ask most frequently.


You can use our professional support services for help with your campaign. Just contact your personal manager at Yandex .

How to launch impressions

Send the ad for for moderation. This process will take 2 to 3 hours. While waiting, you can calculate your approximate monthly advertising expenses using the Budget forecast tool.

After your ad has passed moderation you will receive an email notification. The next step is to pay for ads.

When will my ad start being displayed?

Your ad will display as soon as Yandex receives the payment. Impressions are launched automatically; this process can take from 5 to 180 minutes (with the average being 40 minutes).

If you don't want your ads to be served immediately, then set your launch date in settings.

How is my advertising budget allocated?

Your account is debited for every click on your ad. The CPC depends on the selected impression strategy. When using automatic strategies, the CPC is set by the system.

Under manual bid management, the CPC will be no higher than the one that you set in the interface. The higher the CPC, the better position your ad can attain relative to those of your competitors. This means that you will reach more potential customers.

How to check if your ad is being displayed

Your ads may be shown both on search results pages, as well as on Yandex's other services. You can read all the details in the the ad display rules.

You can view your ad on Yandex search if you enter one of the selected key phrases in the search bar. Depending on the CPC, the quality of the ad and the number of competitors, impressions may be displayed:

  • above the search results in premium placement,
  • under or on the right of the search results,
  • on the page for all ads (follow the link All ads, which is located above the search results or under the advertising block on the right).

After impressions launch, you will be able to monitor placement statistics in the Direct interface and view the number of the visitors who followed the ad link.

Have questions?