Optimize clicks

This strategy allows you to optimize the number and cost of clicks within the limits set for average CPC, weekly budget or a click package.

Select the applicable limit in the strategy settings:

This option is good for advertisers who know how much they are willing to pay per visitor.

The system automatically adjusts your bids for keywords to maximize the number of visitors over a week. Some keyword bids may be higher than the average CPC specified and others may be lower. The average cost may fluctuate up or down over the course of the day, but the average CPC for the entire week will not exceed the amount you set. For the limit to apply, the strategy should run without changes or pauses throughout the calendar week.

This strategy works best for campaigns that receive more than 100 clicks per week. If a campaign contains keywords with a relatively low CTR and gets less than 100 clicks per week, the average CPC may increase, but no more than twice.

You can assign high priority to the keywords that are most likely to produce conversions. This means that they will get more traffic than the other keywords and they are the last ones to get disabled if campaign funds are low.
Strategy settings
Attribution model

An attribution model is a rule that determines which click is assigned as the source of a session on your site. The model helps you more accurately evaluate your return on advertising investment. The bidding system uses Yandex.Metrica statistics for the selected attribution model and focuses on achieving your desired result.

You should select a model based on your business type, the method you use for attracting traffic, and what you are trying to assess. The default attribution model is Last click from Yandex.Direct. You can change it as needed.

More about attribution models

Average CPC

The average CPC is calculated using the weekly budget and number of clicks per week, i.e. the average cost charged when a potential client clicks on an ad.

The minimum average CPC is 0.03 TL. To determine the average CPC, it's recommended that you use Budget forecast.

Weekly budget

You can limit the weekly budget if necessary. Minimum budget size is 17 TL.