Requirements for smart banners

Placement requirements

List of prohibited categories

Creatives in the following categories are not accepted for placement in the smart banner format:

• Tobacco accessories.
• Alcohol-containing products.
• Charitable organizations and social advertising.
• Betting and games of chance.
• Debt collection from individuals.
• Products and services with distressing subjects.
• Certification services.
• Financial services.

This list is not exhaustive and can be changed by Yandex at any time.