Smart banners
Smart banners are interactive banners with dynamic content. They can be targeted at users who viewed products on your site or showed interest in similar products. Smart banners are served only in ad networks .
To create a smart banner, specify the site domain or add a file with a list of products (feed). Yandex Direct analyzes the content of a site or a feed and automatically creates a smart banner and separate ads (smart ads) for each product offering.
Smart banners can have different appearances:
Benefits of Using Smart Banners
- Capture user attention
- The interactivity and visual design of smart banners can help you drive more traffic and boost sales. In smart banners, product offerings are selected for each user at the time of impression, based on that user's interests.
- Simplify ad creation
- You do not have to select keywords and ad texts for each product on your website. Yandex Direct will automatically create smart banners with your selected product offerings.
- Regular and automatic updates
- You can configure to upload the feed or content automatically from the site. This will make sure that your ads are always up to date.
- Pay-per-click display advertising
- You pay only when users click through to your website and not for impressions. In this case you can use strategies to configure impressions in accordance with ad campaign goals.
Have questions?
Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.
