Resources (not published)

Recommendation number is returned when querying via the API.

The mobile app conversion rate is the ratio of clicks that resulted in users performing key actions to overall clicks. In this case "key actions" refers to the user installing and launching apps.

Creatives sized 640×100 pixels will be scaled for displaying in ad blocks with the size 320×50.

Creatives sized 640×200 pixels will be scaled for displaying in ad blocks with the size 320×100.

Creatives sized 640×960 pixels will be scaled for displaying in ad blocks with the size 320×480.

Creatives sized 960×640 pixels will be scaled for displaying in ad blocks with the size 480×320.

The ratio of the number of clicks on an ad to the number of its impressions, expressed as a percentage. It is an indicator of ad performance.

Converted session — a user's session on a website during which a goal was met.

Goal — the desired action carried out by the user on the advertised website. Goals may include, for example, registering on the website, completing an order form, or visiting a set number of pages.

Yandex.Metrica allows you to monitor whether goals are met.

More about goals...