- Step 1. Specify the ad type
On the ad group creation page, choose Video in Ad type.
- Step 2. Add creative
You can use the Ad Builder to design a creative, or you can use a previously created one. You can only add one creative per ad.
- Step 3. Set up impression criteria
When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.
- Step 4. Set the bid
Set a bid limit for video ads. The minimum value is 3 RUB (values for other currencies). Configure bid adjustments as necessary. For instance, you can increase your bid for displaying video ads on mobile devices.
Ad moderation and campaign launching
After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.
Once your ads are checked, you will receive a notification at the email address you provided when you created the ad campaign; the campaign status in the list will change to “accepted by moderator”
Your ads will begin displaying as soon as Yandex receives your payment.