Create ads

When you create a campaign, an ad group with a single ad is automatically created. You can add new groups or ads at any time.

Step 1. Go to the campaign creation page and make settings

Click Add campaign and select Text & Image Ads in the list.

Enter the campaign name. Set the campaign start and end dates. If you want to serve ads at a specific time, configure time targeting.

Select an ad strategy.

Some of the information will be filled in automatically. Check it and change it as necessary. Learn more about basic ad campaign settings.

Step 2. Create an ad group and set up the targeting criteria
Note. Targeting criteria are configured for an entire ad group (for all the ads in the group).

Choose the display region for your ads.

To display your ads in search results for user queries, set up the keywords, enable autotargeting, or use both methods.

When serving ads on ad networks, the system automatically selects ads that have the keywords that match the subject matter of the content site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.

Step 3. Select the ad type and make design settings

By default, a new ad is created as a Text & Image ad. You can start setup immediately.

Come up with an ad title and text. Describe your offer and what sets it apart from the competition.

To make your ad more appealing and improve its CTR, add an image under Images. A video extension will be added automatically.

To make your ad more noticeable and informative, under Video, add a file with a video clip or use a video clip from the gallery.

Technical requirements for video clips
Format MP4, WebM, MOV, QT, FLV, AVI
Size maximum 100 MB
Duration Between 5 and 60 sec
Aspect ratio 3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
Minimum resolution 360p
Recommended resolution 1080p
Video frame rate from 20 frames/second
Video codecs H.264, VP6F, VP8, Theora
Number of video tracks 1
Minimum quality 44 kHz, 16 Kbit/s, stereo
Audio codecs AAC, MP3, Vorbis
Number of audio tracks no more than 1
File codec avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
Cover No
Note. Videos created in Video Builder meet all the above requirements.
Step 4. Enter your contact information

In the Link to site field, enter the webpage address that your ad will lead to. The site must match the ad text and meet the Yandex requirements.

Set the display link — this is the webpage address that will be shown in the ad. It lets users know which page they will visit by clicking on the ad.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept the Yandex terms for publishing your ad. Moderators usually review an ad within a few hours. On weekends and holidays, moderation may take longer than on weekdays.

Once your ads are checked, you will receive a notification at the email address you provided when you created the ad campaign. The campaign status in the list will change to “accepted by moderator”.

Your ads will begin displaying as soon as Yandex receives your payment.