In the Create campaign drop-down menu, select Text & Image ad. Think up a campaign name and select a region and display strategy. Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.
Just one group with one ad is enough to create a campaign. You can add new groups or ads at any time.
By default, a new ad is created as a Text & Image ad. You can start setting it up immediately:
- Step 1. Compose your ad title and text
- Step 2. Enter a link to your site
In the Link to site field, enter the webpage address that your ad will lead to. The site must match the ad text and meet the Yandex requirements.
Set the display link — this is the webpage address that will be shown in the ad. It lets users know which page they will visit by clicking on the ad.
If you don't have your own site, leave Link to site empty and enter your contact information in Address and telephone number (learn more about vCards).
- Step 3. Add extensions
- Step 4. Set up impression criteria
Targeting criteria are configured for an entire ad group (for all the ads in the group).
When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.
Ad moderation and campaign launching
After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.
Once your ads are checked, you will receive a notification at the email address you provided when you created the ad campaign; the campaign status in the list will change to “accepted by moderator”
Your ads will begin displaying as soon as Yandex receives your payment.