Types of ads

A single campaign can have different types of ads. We recommend you try creating as many options as possible so that your ads can be served on all the available ad platforms.

Text only

Ads for most apps

With an image

Attract more attention to your ad using an image

Text only

Ads will only consist of a title, text and action button that leads to the app page in an app store. The titles and texts of ads must be of interest to the user or offer to solve a problem for them.

These ads display on search and in the Yandex Advertising Network, as well as on mobile devices that are compatible with your app.

How to write an appropriate text

With images

A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.

How to add images to ads