Impression statistics

Track your impression and conversion statistics to determine how effective your mobile app ads and strategy settings are.

The Yandex Direct reports contain detailed information about various ad indicators: impressions, clicks, CTR, expenses, etc. You can also view statistics by goals.

: For example, you can compare how frequently ads are served to users who use the mobile internet or Wi-Fi. Just go to the Report Wizard and select Connection type under Cross sections. Under Columns, select Impressions, Clicks, and CTR.

The Conversions section in the Report Wizard can include statistics on the app installs as a result of interaction with your ads and the target in-app events. Compare the number of installations on different days with the number of purchases, for example. Here you can see the revenue information as well.

You get access to all this data after you connect a mobile app attribution platform. This system matches installations with ad clicks and sends the data to Yandex Direct to count conversions.

If you added multiple ad groups to your campaign, evaluate the ad group statistics using cross sections.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.