Setting impression criteria

Mobile app ads are served on search and the Yandex Advertising Network, as well as on mobile devices that are compatible with your app.

Search results

By default, ads on search are served based on autotargeting. Based on your ad text and landing page, Yandex.Direct will automatically manage your ad impressions.

You can also add keywords and your ads will be served when a user enters a search term that contains one of the keywords you set in its entirety. For example, if you set the keyword tours to outerspace for an ad group, your ads will be triggered by the search queries tours to outerspace, discount tours to outerspace, etc., but they will not be triggered by searches for tours or outerspace.

Yandex Advertising Network

You can serve ads for mobile apps in the YAN to users with certain mobile app interests. For example, you can advertise a running app to people who are already interested in “Sport” apps. We recommend that you always select the “Broad interests” category, as it will ensure that your ad reaches a significant portion of your audience.

Additionally, ads may display in the YAN based on keywords or retargeting lists.

Yandex.Direct can also serve ads based on geo targeting, or time targeting.