Setting impression criteria

Mobile app ads are served on search and the Yandex Advertising Network, as well as on mobile devices that are compatible with your app.

Search

You can add keywords and your ads will be served in search results when a user enters a search term that contains one of the keywords you set in its entirety. For example, if you set the keyword tours to outerspace for an ad group, your ads will be triggered by search queries like tours to outerspace or discount tours to outerspace, but they will not be triggered by searches for tours or outerspace.

Yandex Advertising Network

Ads in the Yandex Advertising Network may be served based on autotargeting. Based on your ad text and the advertised page from the app store, Yandex Direct will automatically manage your ad impressions.

You can also serve ads for mobile apps in YAN to users with certain mobile app interests. For example, you can advertise a running app to people who are already interested in “Sport” apps. This setting is available in the Expert mode.

Ads can also be served on YAN based on keywords.

Yandex Direct can also serve ads based on display regions, time targeting, or retargeting lists.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.