Ads for Mobile Apps

Mobile app ads are a format that lets you promote your app for iOS or Android.

These ads display on search and in the Yandex Advertising Network, as well as on mobile devices that are compatible with your app

Advantages

Reach a targeted mobile audience

Ads are served on mobile Yandex search and in the largest partner network on the Russian internet — the Yandex Advertising Network. You will get new users and can increase the number of installations.

Special format

These ads contain features that make them noticeable, such as a Download button, picture, icon, price, or rating. Elements load automatically and update every day. Ads lead users to your app's page in the store. Without non-targeted clicks.

Impression settings

Special strategies for mobile app ads help you get more installations and optimize your budget based on how much they cost.

Precise targeting

You can serve app ads to users of a particular gender or age. For example, only users who are at least 18.

24-hour monitoring

If an app is not available in the store, your ad impressions will automatically stop.