Creating a banner

In the Create campaign drop-down menu, select Search banners. Think up a campaign name and select a region and display strategy. We recommend using the Optimize the number of clicks strategy.

Some of the fields will be filled in automatically; enter other values if necessary.

Step 1. Add creative

You can upload a creative from your computer or the internet. You can add only one ad creative for each ad.

Your creative must meet the following technical requirements:

Maximum file size

120 KB

File type


Size in pixels


Step 2. Enter a link to your site
In the Link to site field, enter the webpage address that your banner will lead to.
Step 3. Set up impression criteria

Your banners may be served when users enter searches that contain one of the complete keywords you entered. Keywords are applied at the banner group level.

Try it out

Moderate banner and launch campaign

After you create your banner, it will be checked to make sure the moderation requirements are met. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. It usually takes the moderators a few hours to review your banner. Moderators do not work at night. On weekends and holidays, moderation might take longer than it does on business days.

Once your banners have been checked, you will receive a notification at the address you provided when you created the ad campaign; the banner's status in the campaign list will change to “approved by moderator”.

Your banner will begin displaying as soon as Yandex receives your payment.