Create ads

Step 1. Go to the campaign creation page and set it up

Click Add → Campaign. In the Expert mode tab, select Unified performance campaign.

Enter the campaign name. Select placements for your ads.

Select an ad strategy.

Set the campaign start and end dates. If you want to serve ads at a specific time, configure time targeting.

Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.

Step 2. Create an ad group and set up the targeting criteria
Note. Targeting criteria are configured for an entire ad group (for all the ads in the group).

Choose the display region for your ads.

When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. In addition, ads can be served via autotargeting. If you have a Yandex Metrica tag or a Yandex Audience segment, you can add a retargeting list.

Step 4. Select an ad type

On the ad creation page, select the type: Image.

Step 4. Add a creative

Upload ad creative from your computer or the internet, or create it using Ad builder.

An adaptive creative automatically adapts to the ad unit so that you can serve your ad on the maximum number of sites. In the Ad Builder, you can automatically generate a creative based on your site content or build it from a template, adjusting the design parameters as needed.

More information about Ad Builder.

The interface elements may overlap the upper area of a creative, so don't place any text, logo, or other elements there. Leave the following free of content at the top:

  • 20 pixels for small creatives (320 × 50, 320 × 100, or 728 × 90).
  • 28 pixels for large creatives (240 × 400, 300 × 250, 300 × 500, 300 × 600, 320 × 480, 336 × 280, 480 × 320, or 970 × 250).

After saving an ad, you can only replace the creative for that ad with other components of the same size. An adaptive creative can only be replaced with another adaptive creative. You cannot change the source for the ad creative. For example, an ad creative from Ad Builder can only be replaced with other Ad Builder creatives.

Step 5. Enter your contact information

In the Link in ad field, enter the site page URL that your ad will lead to.

As an advertising data operator, Yandex assigns each creative a unique identifier (token) when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept Yandex terms for publishing your ad. Moderators usually review an ad within a few hours. On weekends and holidays, moderation may take longer than on weekdays.

Once your ads are checked, you will receive a notification at the email address you provided when you created the ad campaign; the campaign status in the list will change to “accepted by moderator”.

Your ads start to be served as soon as Yandex receives your payment.

Have questions?

Attention. Our customer service can help you with the campaigns created under the same login that you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.