How to launch a campaign with video banners

Click Add → Campaign. Select Expert mode → Reach → Video banners.

Enter the site URL.

Step 1. Create an ad

Upload images and videos from your computer. Use image files (JPG or PNG, up to 150 KB) and a video clip with an aspect ratio of 16 : 9, preferably under 15 seconds in length. After the files are uploaded, the video banners are automatically generated, and you can customize the video location on the page:

  • To the right or left for horizontal templates.
  • Above the image, below the image, or all the options at once for vertical templates.

Add the ADFOX tag or Yandex Metrica pixel to count ad impressions.

To specify a single tag for all banners, on the Configure all tab, enter the ADFOX tag or specify a link to the Yandex Metrica pixel. The tag or pixel must include the %random% macro. They must also support HTTPS. The maximum number of tags is 4.

You can only use 1 video per ad group. To create video banners with different videos within the same campaign, create multiple ad groups.

When building your creatives, keep in mind that the interface elements may overlap some (safe) areas. Therefore, don't place any text, logo, or other elements there.

Examples of safe area locations in different video banner formats

  • Vertical

  • Horizontal

In most cases, the safe areas are positioned as shown in the examples above. However, there may be some exceptions.

Step 3. Define your audience

  1. Select the display regions.

  2. Specify the user profile: this is the set of characteristics of the users that you want to serve your ads for. You can combine the following criteria:

    • Demographic profiles.
    • Interests.
    • Habits and behavior.

In the section on the right, you'll see the total number of unique users that match the characteristics specified in this step.

If you have multiple targeting criteria, the intersection of their targetings is used. For example, if you select both interests and devices in settings, then the selected audience will satisfy both criteria. This might decrease your campaign reach.

Inside a targeting criteria, targetings are combined. For example, if you enter multiple interests, the audience that has at least one of them is selected. This way you can increase your campaign reach.

Step 3. Enter a budget and choose a strategy

  1. Specify the start and end date of the campaign.

  2. Set your budget for this period.

  3. Choose a strategy:

  4. Enter the CPM

    The section on the right will show the forecast of impressions for your campaign for the given budget and sizes of banners. The system will analyze all the settings and offer an updated recommendation for the CPM that will let you effectively use your budget during the period.

  5. Set up impression restrictions if needed:

    • enable and configure your ad impression frequency per user
    • set impression limits by content type
    • exclude specific sites
    • select the types of devices to serve ads on
Step 4. Enable advertising analytics

If the campaign meets the Brand Lift criteria, run the surveys.

As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.

Create a display campaign

Reach forecast

At the audience selection step, you will see the estimated reach. This will help you evaluate the weekly number of users that could potentially see ads from a particular group. The estimate shows two values:
  • The total number of users is shown on the right. The number depends on the display regions you selected in the campaign settings, list of prohibited sites, and ad inventory adjustments.
  • On the left, you'll see the number of users that could potentially see banners from the group. User profile settings, uploaded banner settings, display regions set for the ad group, and ad inventory adjustments are taken into account.

The values are also affected by disabling impressions for specific users through bid adjustments (minus 100%) set for a campaign or group. Weather bid adjustments are ignored.

Any changes you make to the campaign or ad settings immediately affects estimated data so you can evaluate your potential audience reach.

The estimation might not be available if you used the following when setting up your profile:
  • A Yandex Audience segment based on location data (learn more in Yandex Audience Help).
  • A Yandex Audience segment that was created less than 6 hours ago or more than two weeks ago and was not used in Yandex Direct.
  • Bid adjustments for weather.

Ad moderation and launching a campaign

Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad.

Moderators will check whether the ad follows the guidelines. It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.

Once your ads are checked, you will receive a notification at the email address you provided when you created the ad campaign; the campaign status in the list will change to “accepted by moderator”.

Ad serving will begin as soon as Yandex receives your payment.

After you launch your campaign, you can view what your ads look like on a site.

Learn more

Have questions?

Attention. Our customer service can help you with the campaigns created under the same login that you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.