Video banners
A video banner is a CPM banner ad format that consists of videos and images. It is placed on all sites of the Yandex Advertising Network and ensures high audience engagement by a vivid and attention-grabbing autoplay video.
Benefits of video banners
- Attracts attention
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Combines a static image and an autoplay video to attract more attention and improve brand metrics, especially those related to memorability.
The video plays back automatically as soon as the banner is in the viewable area.
- Target your audience
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You have the flexibility to narrowly target your video banners to users based on key characteristics (interests, income, gender, and age). You can even target users who interacted with your site previously or visited certain sections of it.
You can also serve banners based on keywords that are unavailable to video ads.
- Easy video banner creation
- Build video banners from scratch in Ad Builder available in the professional interface or generate video banners from your uploaded images and videos automatically using the new interface.
- Low cost per full view
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Video banners have a lower cost per full view than videos due to a lower ad placement cost, which is comparable to that of regular banners.
- Cross-scenarios for communication with the audience
- You can gather a segment of users who have seen your video banner and continue interacting with them through contextual advertising or other channels.
