How to launch a campaign

Step 1. Go to the campaign creation page and set parameters

Click Add campaign and select Display campaign in the list.

Enter the campaign name. Set the campaign start and end dates. If you want to serve ads at a specific time, configure time targeting. Select the display regions.

Choose the Maximize impressions for lowest price strategy: it allows you to get the maximum number of served impressions over a certain period within the fixed budget. Set the average price per 1,000 OTS (ad impressions).

You can also cap impression frequency to limit how many times your campaign ads can be served to the same user.

Step 2. Select ad type

Select the indoor advertising ad type.

All the ads in an ad group must be the same type, although a campaign can include all types of ads. You can't change the ad type after saving an ad group.

Note. Limit frequency of impressions applies to groups of banners and videos, but is ignored in indoor advertising.

Select the display regions.

Step 3. Select screens

Click Advertising platforms → Add platforms. Use the filters for cities, categories of premises, and areas of screen location. For example, you can select only those screens that are located next to checkouts in supermarkets.

Select the advertising surfaces from the list or click them on the map to quickly go to the objects. You can select surfaces in multiple cities at once. They are marked in green on the map.

You can draw any area on the map and select all the screens inside of it. In the upper-right corner, click Draw area. Draw an area on the map and click Show selections.

Look at the forecast to evaluate the number of OTS and unique viewers of your ads per week. The forecast is instantly recalculated when you select the screens.

Step 4. Set up bid adjustments

You can configure bid adjustments based on the gender and age. Click Bid adjustments, select the adjustment type and click + New adjustment. Select the criteria and assign coefficients to increase or decrease the bid.

Step 5. Add a creative

Go to the ad creation page. In the Creative section, click Add → Create new from template.

Upload a video creative from your computer or select it from your videos created in Video Builder. It must meet:

To get the maximum reach, add several creatives to your ad group. They will be placed on vertical and horizontal screens.

Create a display campaign

Ad moderation and launching a campaign

Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad.

Moderators will check whether the ad follows the guidelines. It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.

Once your ads are checked, you will receive a notification at the email address you provided when you created the ad campaign. The campaign status in the list will change to “accepted by moderator”.

Ad serving will begin as soon as Yandex receives your payment.