How to launch a campaign

Step 1. Create a collection

Create a collection In Yandex.Collections: enter a name, add images, descriptions (for example, recipes or tips), and links to your site. Read more in Yandex.Collections Help.

Bulk upload of collections is available in the API.

Step 2. Go to the campaign creation page and set parameters

In Yandex.Direct, click + → Add campaign → Content promotion.

Think up a campaign name and select the regions and display strategy. We recommend the Optimize clicks strategy.

Step 3. Create an ad group and select a site

Go to the ad group creation page. Select Yandex.Collections as the placement site.

Step 4. Set up impression criteria

The content can be shown for search queries that contain the entire keywords you have specified or based on autotargeting.

When a user is searching for visual examples or ideas for inspiration, they sometimes use keywords that are not typical for classic contextual ads. That's why we don't recommend that you copy the list of keywords from your search campaigns. It's better to use more generic keywords from your collection. For example, small kitchen design ideas or colored strands on dark hair photos.

Step 5. Add a link to the content

Go to the ad creation page. Enter a link to your collection and website. The collection must meet the moderation requirements.

Step 6. Define your target audience

Specify the gender and age of users you want to serve your content to. You can use bid adjustments to do this. Bid adjustments increase the probability that ads will be served to your target audience and prevent spending your budget on people who are probably not interested in your products and services.

Learn more about configuring bid adjustments.

Create a promo campaign

Ad moderation and launching a campaign

Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad.

Moderators will check whether the content meets the requirements. On business days, moderation normally takes a few hours, while on weekends and holidays it may take longer. Moderators don't work at night.

Once your ads are checked, you will receive a notification at the email address you provided when you created the promo campaign. The campaign status in the list will change to “accepted by moderator”.

Content serving will begin as soon as Yandex receives your payment.