How to launch a campaign

Step 1. Prepare your video

Publish your video on any available video resource. For promotion purposes, a 30-second video is good. The video must be public, that is, available to search bots. For more information about video search enhancements, see Yandex.Video Help.

To pass Yandex.Direct moderation, the video must match the requirements.

Wait until your video is indexed. It usually takes about a week. Indexed videos become searchable on Yandex.Video. If there is no video, check its privacy settings.

Step 2. Create a campaign and set up its parameters

In Yandex.Direct, click + → Add campaign → Content promotion.

Think up a campaign name and select the display strategy. We recommend the Optimize clicks strategy.

Step 3. Select a site

Go to the ad group creation page. Select Yandex.Video as the placement site.

Specify the impression regions.

Step 4. Set up impression criteria

The content can be shown for search queries that fully contain the keywords you specified.

When users search for videos, they sometimes use keywords that are not typical for classic contextual ads. That's why we don't recommend that you copy the list of keywords from your search campaigns. It's better to use more generic keywords based on your video subject. For example, vacuum cleaner video review or comparison of steam generator models.

Step 6. Define your target audience

Specify the gender and age of users you want to serve your content to. You can use bid adjustments to do this. Bid adjustments increase the probability that ads will be served to your target audience and prevent spending your budget on people who are probably not interested in your reviews or trailers.

Learn more about configuring bid adjustments.

Step 5. Add a link to the content

Go to the ad creation page. Specify a link to the video, the title and description are inserted automatically from the video description. You can edit them. The texts must meet the requirements.

Add a website link. The user can click Go in the final frame of the video to visit your website.

Create a campaign to promote your video

Ad moderation and launching a campaign

Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad.

Moderators will check whether the content meets the requirements. On business days, moderation normally takes a few hours, while on weekends and holidays it may take longer. Moderators don't work at night.

Once your ads are checked, you will receive a notification at the email address you provided when you created the promo campaign. The campaign status in the list will change to “accepted by moderator”.

Content serving will begin as soon as Yandex receives your payment.