Performance ads

What objectives do performance ads help you achieve?

The purpose of performance ads is to attain measurable results and incite users to perform certain actions, such as place an order, submit a request, or install your app. Performance ads are targeted to the existing demand: ads are served to users who are already interested in your products or services.

Cost of placement

Yandex.Direct uses an auction system to manage ad impressions. Yandex.Direct does not have a set CPC for an ad. It is based on the results of bidding among advertisers. More information about auctions

  • Minimum bid — 0.01 TL excluding VAT.
  • Minimum weekly or daily budget — 17 TL, VAT-exclusive.

  • Minimum payment amount — 50 TL, VAT-exclusive.

Formats to choose from

Text & Image ads

A universal ad format that can be used for most product and service advertisements.

Ads for mobile apps

Promote iOS and Android apps: get the maximum number of app installs at an optimal price.

Video ads

Based on your video or video backgrounds from the library.

Image ads

A product at its best: everything about a product or service in a single image.

Search banners

Pay-per-click ad display format: attracts the target audience for your selected search terms.