Shared account

A shared account is a method of automatically distributing funds among all campaigns that are under the same username. You don't need to pay for separate campaigns — impressions continue until funds run out on your shared account.

To go to the Shared account page, click the button at the top of the page that displays the amount on your shared account.

If you do not have a shared account, you can activate it by clicking the button. A shared account is set up automatically for new Yandex.Direct users. You can not disable it.

Payment

You can top up your shared account using the same payment methods as for a typical ad campaign. On theShared Account page, click Pay.

You can see expenditure totals for each individual campaign in the Statistics reports section.

Daily budget

You can set a daily budget limit for a shared account. On the Shared account page in the Daily budget section, click Configure.

Just enter the amount you want to spend on advertising per day and select an ad display strategy:

Standard mode

The budget will be spread across the entire day or the period you entered in the time targeting settings. When the set budget is not enough for impressions all day, ads participate in the auction less frequently. If the specified budget is sufficient for serving ads all day, you will receive all available traffic.

If your daily budget is not expended on certain days, whereas on other days there are not enough funds to pay for ads, then your remaining budget from the less active days will be spent during the more active ones.

Daily spending may be higher or lower than the the limit you set. The system can not spend more than 30% over your daily budget amount. However, your average daily spending over the course of a week will not exceed your limit.

Distributed display mode

The budget will be spread across the entire day or the period you entered in the time targeting settings. When the set budget is not enough for impressions all day, ads participate in the auction less frequently. If the specified budget is sufficient for serving ads all day, you will receive all available traffic.

Your daily expenditure will not exceed the value you entered.

If you use high-frequency keywords with a small daily budget or set high bids for keywords, Yandex.Direct can not guarantee that the system will distribute impressions evenly throughout the day. Your available budget may get completely spent at the beginning of the impression period, and no funds will be left for the rest of the day.

Your daily shared account budget works concurrently with your campaign budget limits (daily or weekly budget).

For example, you have two campaigns with daily budgets of 30 TL and 200 TL. If you set a shared account daily budget limit of 100 TL, then in both campaigns no more than 100 TL per day will be spent, while in the first campaign no more than 30 TL per day will be spent.

Click Recent campaign suspensions to see every time over the past 14 days when the system stopped serving ads because the daily budget was used up.

You can't change your daily budget more than three times per day. The minimum budget is 50 Lira per day.

If you already have campaigns running on a day when you set or decrease your daily budget, you may go over your budget. Yandex.Direct might not be able to distribute your funds over the entire day.

Your daily shared account budget runs on Moscow time, regardless of the time zone you choose for your campaign. If you disabled impressions on certain days and your campaign runs in a different time zone, you may end up spending more than your budget.

For example, let's say you disabled impressions on Sunday in your time settings and set the “MSK +04:00” time zone for Novosibirsk. At 20:01 on Sunday (Moscow time), it will already be Monday in the Novosibirsk time zone, and the system will start serving ads. As a result, part of Monday's daily budget will be spent for 4 hours of Sunday according to Moscow time. Then the system will continue serving ads, and the daily budget will also be spent for Monday.