Tracking links based on Universal Links

Use tracking links in your ads to track converted traffic in your mobile app. This feature is available in the Text & Image ads, Smart banners, and Dynamic ads campaigns.

Tracking links are created based on Apple Universal Links or Android App Links. If the app is not installed, the user is redirected to the site. If the app is installed, the user is redirected to the app. However, you can't link to Google Play or the App Store.

Yandex Direct supports links of the AppMetrica, Adjust, and AppsFlyer tracking systems. Before creating tracking links, double check with your mobile developer that your app supports those systems properly.

The AppMetrica documentation describes:

Support for Universal Links and opening apps using deeplinks.
Smart Link tracking link setup.

Sample link:

https://0000000.redirect.appmetrica.yandex.com/cars/new/group/bmw/3er/21398591-21398651?appmetrica_tracking_id=00000000000000000&referrer=reattribution%3D1&click_id={LOGID}&campaign_id={campaign_id}&path=%2F%20cars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651

The Adjust documentation describes:

How to set up Universal Links .
How to create a tracking link.

The required parameters are described in Adjust. For Universal Links from Adjust, add a prefix to the adjust_ or adj_ parameters, for example: adj_ya_click_id={logid}. To correctly calculate converted traffic for your site, add the yclid={logid} parameter to the site's fallback URL. In this case, you need to encode all characters except {logid}.

Sample link:

https://sb00.adj.st/cars/new/group/bmw/3er/21398591-21398651?adjust_ya_click_id={logid}&adjust_t=abc_def&adjust_campaign={campaign_name}&adjust_deeplink=autoru%3A%2F%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651&adjust_redirect=
      https%3A%2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%3Fyclid%3D{logid}

Here's an example of a link where the Adjust parameters were added to a regular Universal Link:

https://auto.ru/cars/new/group/bmw/3er/21398591-21398651?adjust_ya_click_id={logid}&adjust_t=abc_def&adjust_campaign={campaign_name}

The AppsFlyer documentation describes:

How to set up OneLink.
How to create a tracking link.

The required parameters are described in AppsFlyer.

Sample link:

https://autoru.onelink.me/AbcD?pid=yandexdirect_int&is_retargeting=true&clickid={logid}&c={campaign_name}&af_dp=autoru%3A%2F%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%0A&af_web_dp=https%3A%2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%0A&af_ios_url=https%3A%2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%0A&af_android_url=https%3A%2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%0A

How to use tracking links in a feed

In your feed for Smart banner or Dynamic ads campaigns, add a tracking link to the element including the product link. The link must redirect the user to a specific product (either on the site or in the app). For XML/YML feeds, follow the additional requirements.

Example of using a tracking link in the feed:

<offer id="21398651" available="true">
    <url>https://sb00.adj.st/cars/new/group/bmw/3er/21398591-21398651?adjust_ya_click_id={logid}
         &adjust_t=abc_def&adjust_campaign={campaign_name}&adjust_deeplink=autoru%3A
         %2F%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651&adjust_redirect= https%3A%
         2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%3Fyclid%3D{logid}
    </url>
...
</offer>

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