Targeting: identify your target audience
You can serve your ads to a pre-selected audience. Just set up your ad impression criteria:
Targeting by mobile app interests (for mobile app ads).
Short-term interests and habits (for Text & Image ads).
- User profile (for display campaigns).
Text ad targets (for dynamic text ads).
Filters (for dynamic ads and smart banners).
The table below shows what impression criteria are available for each type of campaign.
| Unified performance campaign | Text & Image ads | Ads for mobile apps | Dynamic ads | Smart banners | Search banners | Display campaign | |
|---|---|---|---|---|---|---|---|
| Keywords |  |
| |  | | | |
| Autotargeting | |
| | | | | |
| Retargeting & Audiences | |
| | | | | |
| Mobile app interests | |
| | | | | |
| User profile (Interests and habits) | | | | | | | |
| Targeting criteria | |
| | | | | |
| Filters | |
| | | | | |
| Unified performance campaign | Text & Image ads | Ads for mobile apps | Dynamic ads | Smart banners | Search banners | Display campaign | |
|---|---|---|---|---|---|---|---|
| Keywords | |
| | | | | |
| Autotargeting | |
| | | | | |
| Retargeting & Audiences | |
| | | | | |
| Mobile app interests | |
| | | | | |
| User profile (Interests and habits) | | | | | | | |
| Targeting criteria | |
| | | | | |
| Filters | |
| | | | | |
Have questions?
Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.
