Yandex Advertising Network

The Yandex Advertising Network (YAN) is an ad-serving platform that consists of websites, mobile apps, Smart TV apps, and videos. Ads from Yandex.Direct are served in ad blocks on these platforms.

Only quality web resources with high traffic can join the Yandex Advertising Network. Each resource that requests to join the Yandex Advertising Network must pass a multi-step moderation to ensure it complies with the Terms of Participation. Yandex does not allow web resources to join the Advertising Network if they publish low-quality content or were created solely to make money through ad placement.

The cost per click in the YAN depends on the quality of each partner website audience, the competitive environment and the current number of relevant content sites.