Yandex Advertising Network
The Yandex Advertising Network (YAN) is a means of serving ads on websites, in mobile apps, on Smart TV apps and in videos. Ads from Yandex.Direct are served in ad blocks on these platforms.
Only quality web resources with high traffic can join the Yandex Advertising Network. Each request to join the Yandex Advertising Network passes multi-step moderation to ensure it complies with the Terms of Participation. Yandex refuses to include web resources in its Advertising Network that either publish low-quality content or that were created specifically to make money through ad placement.
The cost per click in the YAN depends on the quality of each partner website audience, the competitive environment and the current number of relevant content sites.