Video extensions

Video extensions allow you to turn your text ads into video ads. Just as for all Yandex.Direct ads, you only pay for clicks.

Short videos (up to 15 seconds in length) are created for all Text & Image Ads. The created video uses the title, text, and link from your ad. Yandex adds a button and a background video from its video library. You can skip the video extension after the third second.

Ads with video extensions are served on ad networks (on sites and in streaming videos).

Working with video extensions

Video extensions are added to new ads. When creating a video extension, the title, text, and link for your ad are used. For each ad a background video with a suitable theme is selected from Yandex's video library. Where necessary, age restrictions and warnings may be automatically added to video extensions.

Make sure that the video extension is both suitable for you and matches your ad text. To view the resulting video extension, click on its title.

Group campaign management

You can add video extensions immediately to several campaigns at once using mass campaign management tools. On the “My campaigns” page, check the boxes next to the names of the campaigns you want to change. A list of possible options will appear at the bottom of the page. Choose Add to all Text & Image Ads and click Apply. Video extensions will be added to all ads, the advertising of which does not require the presentation of documents.

At any moment you can disable video extensions from several campaigns immediately. On the “My campaigns” page, check the necessary boxes, select Remove from all Text & Image Ads and click Apply.

If you want to disable the addition of video extensions to new ads, then on your Yandex.Direct User settings page, uncheck the box marked automatically add to new Text & Image Ads in the Video extensions section.

Impression statistics

Statistical analysis can help you evaluate the performance of ads with video extensions. You can use the Report Wizard to make these evaluations.

For example, you can compare the performance of ads that have no image, have an an image, or have a video extension by looking at how frequently they are served. To do this, in the Cross sections section, choose Formats. In the Columns section, choose Impressions, Clicks, CTR.

If you want to see ads in which users clicked on video extensions, then in the Cross sections section, choose Ad №, Click position. In Columns, select Clicks. Then add the filters Campaigns → Type → Text & Image Ads and Click position → button.

An impression will be counted after the first frame of a video is displayed, while a click will be counted after the button is clicked.