Video extensions

Video extensions are currently in beta testing.

Video extensions allow you to turn your text ads into video ads. As with all Yandex.Direct ads, you only pay for clicks.

You can add a short videoclip (up to 15 seconds) to Text & Image Ads. It will use the title, text, and link from your ad, and you can upload the background clip from your computer or select one from our video library.

Ads with video extensions are served in ad networks (in InPage and InStream blocks). You can skip the video extension after the third second.

How to add a video extension

You can only add a video extension to Text & Image Ads that are part of Text & Image Ad campaigns. To add an extension, go to the Ad extensions section on the ad editing page, click Video → Add → Build from template and create a new video extension using the Ad Builder.

Your ad's title, text, and link will be used in your video extension. You can select the background videoclip for your ad from our video library. Several advertisers may choose the same video background. Therefore, Yandex does not serve an ad with the same video background to the same customer more than once in 30 days. You can also use your own background videoclip.

Ad campaigns with video extensions must have ad network impressions enabled in their strategy settings. Impressions are possible for keywords, retargeting lists and behavioral targeting. The theme of the background video clip is not taken into account.

The ad can be served both with and without a video extension. You cannot disable impressions for ads that do not have video extensions.

You can add video extensions to multiple ads simultaneously with XLS/XLSX files, make mass changes using multi-editing, or use Direct Commader.

Impression statistics

Statistical analysis can help you evaluate the performance of ads with video extensions. You can use the Report Wizard to make these evaluations. For example, you can compare the productivity of video extension ads with image ads via the Formats cross-section.

An ad impression with a video extension will be counted after the first frame of a video is displayed, a click will register after the button is clicked. If you want to see your ads where users clicked on video extensions, then in the Cross sections section, choose Ad №, Click position. In Columns, select Clicks. Then add the filters Campaigns → Type → Text & Image Ads and Click position → button.

Group campaign management

You can add, edit, or delete video extensions for several campaigns at once using mass campaign management tools. On the “My campaigns” page, check the boxes next to the names of the campaigns you want to change. A list of possible options will appear at the bottom of the page. Choose Change video extension and click Apply.