Video extensions

Video extensions are currently in beta testing.

Tutorial video. Video extensions

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Video extensions turn your Text & Image Ads into short (10-15 second-long) video clips. You can record your own video clip or find an appropriate stock video and upload it to the Ad builder. Then we will add your ad title, text, and link to it, resulting in unique creative for video network impressions. As with all Yandex.Direct ads, you only pay for clicks.

Ads with video extensions are served in ad networks (in InPage and InStream blocks). You can skip the video extension after 3 seconds in an InStream block. Sound will begin when you hold your cursor over the videoclip in an InPage block.

Types of video extensions

Upload your video clip to the Ad builder and use a template with minimal text used as subtitles. There are no limits on the frequency at which your own video clips or clips from the library will be served and this increases your audience coverage. Our data shows that using a unique video clip may increase your conversion rate for video extensions by 38%.

How to add a video extension

You can add a vdeo extensions to Text & Image campaigns.

To create a video extension in the Ad builder, go to the Extensions section on the ad editing page and click Video → Add → Build from a template.

If you delete a video extension you created or the video doesn't pass moderation, a default video extension will display in its place.

If your ad campaign uses video extensions, you must enable ad network impressions in your strategy settings. You can serve ads according to keywords and retargeting lists. The theme of the background video clip is not taken into account. Bids for clicks on ads should not be less than minimum value.

An ad can be served both with and without a video extension.

You can create and add video extensions to multiple ads simultaneously by using multi-editing to make mass changes.

Each video extension you create will get a unique ID. You can find the ID in the Ad builder.

You can use a video extension ID to make mass additions or changes to video extensions using the mass campaign management tools, XLS/XLS/XLSX files, or Direct Commander.

Impression statistics

The statistics can help you evaluate how your video extension ads are performing. Compare overall campaign data to analyze how video extensions have impacted your conversion rate, how your goal cost has changed, or what your CPC with the new creative is. Compare how your video extensions perform on various sites using the Sites cross section in the Report Wizard.

On various network sites, your ad may be served in different formats: with video extensions or images. In the Report Wizard, you can use the Formats cross section to compare CTR, conversion price, Cost per EC, and other ad performance indicators in various formats.

An ad impression with a video extension is registered after the first frame of a video displays. A click is registered when the title or button is clicked. If you want to see ads where users clicked on video extensions, go to Cross sections, and choose Ad №, Click position. In Columns, select Clicks. Then filter by Formats → Video extension and Click position → title, button.

Bid adjustments

You can set bid adjustments to raise or lower your bid when video extension ads are served. The minimum bid with a coefficient is 50% less than the original bid. The maximum bid is equal to the original bid plus 1200%

Bid adjustments can be set in the campaign settings or on the ad group editing page. Learn more about bid adjustments.