---
metadata:
  - name: generator
    content: Diplodoc Platform v5.54.2
alternate:
  - https://yandex.com.tr/support/direct/en/technologies-and-services/compete.md
  - https://yandex.com.tr/support/direct/ru/technologies-and-services/compete.md
  - https://yandex.com.tr/support/direct/tr/technologies-and-services/compete.md
  - https://yandex.com.tr/support/direct/zh/technologies-and-services/compete.md
  - href: en/technologies-and-services/compete.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/en/llms.txt

# Non-competing ads

According to the Yandex Direct [auction](https://yandex.com.tr/support/direct/en/technologies-and-services/vcg-auction.md) rules, ads are selected for serving based on the bid, click-through rate (CTR), and quality coefficient. The click price factors in the indicators for competing ads. But if several of your ads participate in the selection process, they do not compete with each other for calculating the click price — it only depends on the indicators of the winning ad and the ads of other businesses.

## Terms of non-competition {#section_ot5_skc_thb}

Ads do not compete when calculating the click price if any of the following criteria are met:

- Ads belong to the same campaign.
- Ad links lead to the same domain or its mirrors[*](#domain), even if the ads rare in different campaigns or different accounts in Yandex Direct.

For example, you can simultaneously run a [reach campaign](https://yandex.com.tr/support/direct/en/reach-campaigns.md) and a [unified performance campaign](https://yandex.com.tr/support/direct/en/unified-performance-campaign/about.md): if all ads promote products on the same site, you will avoid competition between them. The click price will not increase due to the presence of other ads of yours, even if they are targeting the same audience. This makes Yandex Direct a one-stop ad platform that is both convenient and affordable.

Transitivity also applies to non-competing ads. Example of transitivity: **Ad 1** and **Ad 2** belong to the same campaign, and links from **Ad 2** and **Ad 3** lead to the same domain. This means that **Ad 1** and **Ad 3** won't compete.

## Non-competing app promotion {#rmp_noncompete}

If you're promoting a site and a mobile app, the system will detect that the ads have the same advertiser. Ads promoting [mobile aps](https://yandex.com.tr/support/direct/en/products-mobile-apps-ads/about.md) and sites compete for impressions on devices, but don't affect the final bid. Only one ad of the same advertiser takes part in the auction — in each case, the system shows the variant of search results that best strikes the balance between the user satisfaction and effectiveness for advertisers.

## How the system determines that links lead to the same domain {#domain}

**Redirects**

 
:   If a user clicks on an ad link and is redirected to a different address, the domain is determined from the destination URL. Intermediate URLs are ignored.

**Mirrors**

 
:   Mirrors are websites available at different addresses but having the same content. You can check whether sites are mirrors or combine them into a mirror group using [Yandex Webmaster](https://webmaster.yandex.com). Learn more about [site mirrors](https://yandex.com/support/webmaster/yandex-indexing/site-mirrors.html).

**Aggregator domains**

 
:   If the landing page is on an [aggregator domain](*domain-aggregator) (for example, `yandex.ru` or `vk.com`), your page address is treated as a domain. For example, ads with links to `https://yandex.ru/turbo?text=lpc/12ab34c` and `https://yandex.ru/turbo?text=lpc/56de78f` will compete.

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#### Have questions? {#questions}

{% note alert %}

Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.

{% endnote %}

Scan the QR code or tap it to follow the link.

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<div class="social-card"> <!-- telegram ссылка как в ru-->

<a href="https://t.me/YandexDirectSupportBot?utm_source=direct&utm_medium=help&utm_campaign=ru" target="_blank">
    <img src="https://yastatic.net/s3/doc-binary/src/support/direct/ru/files/telegram-qr.png" style="width: 96px;">
</a>

</div>




<div class="social-card"> <!-- watsapp -->

<a href="https://wa.me/74951399193?utm_source=direct&utm_medium=help&utm_campaign=en" target="_blank">
    <img src="https://yastatic.net/s3/doc-binary/src/support/direct/ru/files/watsapp-qr-en.png" style="width: 96px;">
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If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.


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You can contact us from 10:00 to 19:00 (UTC+3) by phone:

**Moscow**: [+7 495 139-91-93](tel:+74951399193)

**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)

To access campaigns, the customer service specialist will need your [PIN](https://yandex.com.tr/support/direct/en/troubleshooting/pin-code.md).

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<iframe form-id="1435" collapsed="no" collapsible="no" form-title="Обратиться в отдел клиентского сервиса" id="all-p" width="100%" src="https://forms.yandex.ru/surveys/1435/?lang=en&title=%D0%9E%20%D1%87%D0%B5%D0%BC%20%D0%B2%D1%8B%20%D1%85%D0%BE%D1%82%D0%B8%D1%82%D0%B5%20%D1%81%D0%BF%D1%80%D0%BE%D1%81%D0%B8%D1%82%D1%8C%3F&requestid=1678345963548777-1444993988871094178-vla1-3501-vla-l7-balancer-8080-BAL-7399&iframe=1&path=%2Fsupport%2Faudience%2Ftroubleshooting%2Fstart.html&feedback_sid=8935512981673750718&mobile=false&service=audience&referer=https%3A%2F%2Fyandex.ru%2Fsupport%2Faudience%2Fdelete-data.html&url=https%3A%2F%2Fyandex.ru%2Fsupport%2Faudience%2Ftroubleshooting%2Fstart.html" frameborder="0" style="background: #FFFFFF; border-radius: 10px; padding: 18px"></iframe>

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<div class="grid-container">
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Useful links</span></h3></p>
        <ul>
            <li><a href="https://direct.yandex.com/dna/grid/campaigns">My campaigns</a></li>
            <p></p>
            <li><a href="https://wordstat.yandex.ru/">Wordstat</a></li>
            <p></p>
            <li><a href="https://yandex.com/support/direct/en/payments/payment-methods">Payment methods</a></li>
            <p></p>
            <li><a href="https://yandex.com/support/direct/en/troubleshooting/other">Contacts</a></li>
        </ul>
        </div>
    </div>
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Legal documents</span></h3></p>
        <ul>
            <li><a href="https://yandex.com/legal/direct_adv_rules_ch/en/">Advertising requirements</a></li>
            <p></p>
            <li><a href="https://yandex.com/legal/direct_display_rules_ch/en/">Display rules</a></li>
            <p></p>
            <li><a href="https://yandex.com/legal/offer_direct_ae/en/">Terms of service</a></li>
        </ul>
        </div>
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Training</span></h3></p>
        <ul>
           <li><a href="https://yandex.com/adv/edu?menu=open">Online courses</a></li>
        </div>
        <ul>
    </div>
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Learn more</span></h3></p>
        <ul>
           <li><a href="https://yandex.com/adv/news">New in Yandex Direct</a></li>
           <p></p>
           <li><a href="https://yandex.com/adv/solutions?menu=open">Yandex customer cases</a></li>
        </div>
        <ul>
    </div>
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[*domain-aggregator]: These include social networks, messengers, website and landing page builders, and so on.