---
metadata:
  - name: generator
    content: Diplodoc Platform v5.55.0
alternate:
  - https://yandex.com.tr/support/direct/en/target-lift.md
  - https://yandex.com.tr/support/direct/ru/target-lift.md
  - https://yandex.com.tr/support/direct/tr/target-lift.md
  - https://yandex.com.tr/support/direct/zh/target-lift.md
  - href: en/target-lift.md
    type: text/markdown
    title: Markdown version
  - href: llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/en/llms.txt

# Target Lift

Target Lift is a survey that helps you assess how the viewed display ads affected the conversion rate on your site and in your app.

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The Target Lift survey is available for new display campaigns with [banners](https://yandex.com.tr/support/direct/en/products-cpm-campaign/about.md), [videos](https://yandex.com.tr/support/direct/en/products-cpm-campaign-video/about.md), including non-skippable ones, [fixed CPM](https://yandex.com.tr/support/direct/en/fixed-cpm-campaigns/products-fixed-cpm.md), and [video banners](https://yandex.com.tr/support/direct/en/products-cpm-campaign-videobanner/about.md).
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Target Lift is not available for campaigns with the “Manual bid management” strategy enabled.

In the campaign parameters, under **Conversions**, make sure to specify the goals that will be used for the strategy and for further analytics.

Choose the events that benefit your business as your goals. We recommend setting the same goals you use for performance advertising when enabling conversion strategies.

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{% note info %}

Surveys for Connected TV ads are currently in beta testing. Survey results depend on the amount of collected data and are influenced by certain features of cross-device merging.

{% endnote %}
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[How the survey is conducted](https://yandex.com.tr/support/direct/en/target-lift/about.md)

[How to launch Target Lift](https://yandex.com.tr/support/direct/en/target-lift/tl-enable.md)

[How to view results](https://yandex.com.tr/support/direct/en/target-lift/tl-results.md)

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#### Have questions? {#questions}

{% note alert %}

Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.

{% endnote %}

Scan the QR code or tap it to follow the link.

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<div class="footer-col-social">

<div class="social-card"> <!-- telegram ссылка как в ru-->

<a href="https://t.me/YandexDirectSupportBot?utm_source=direct&utm_medium=help&utm_campaign=ru" target="_blank">
    <img src="https://yastatic.net/s3/doc-binary/src/support/direct/ru/files/telegram-qr.png" style="width: 96px;">
</a>

</div>




<div class="social-card"> <!-- watsapp -->

<a href="https://wa.me/74951399193?utm_source=direct&utm_medium=help&utm_campaign=en" target="_blank">
    <img src="https://yastatic.net/s3/doc-binary/src/support/direct/ru/files/watsapp-qr-en.png" style="width: 96px;">
</a>

</div>

</div>

If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.


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You can contact us from 10:00 to 19:00 (UTC+3) by phone:

**Moscow**: [+7 495 139-91-93](tel:+74951399193)

**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)

To access campaigns, the customer service specialist will need your [PIN](https://yandex.com.tr/support/direct/en/troubleshooting/pin-code.md).

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</div>




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{% cut "Leave a message" %}

<iframe form-id="1435" collapsed="no" collapsible="no" form-title="Обратиться в отдел клиентского сервиса" id="all-p" width="100%" src="https://forms.yandex.ru/surveys/1435/?lang=en&title=%D0%9E%20%D1%87%D0%B5%D0%BC%20%D0%B2%D1%8B%20%D1%85%D0%BE%D1%82%D0%B8%D1%82%D0%B5%20%D1%81%D0%BF%D1%80%D0%BE%D1%81%D0%B8%D1%82%D1%8C%3F&requestid=1678345963548777-1444993988871094178-vla1-3501-vla-l7-balancer-8080-BAL-7399&iframe=1&path=%2Fsupport%2Faudience%2Ftroubleshooting%2Fstart.html&feedback_sid=8935512981673750718&mobile=false&service=audience&referer=https%3A%2F%2Fyandex.ru%2Fsupport%2Faudience%2Fdelete-data.html&url=https%3A%2F%2Fyandex.ru%2Fsupport%2Faudience%2Ftroubleshooting%2Fstart.html" frameborder="0" style="background: #FFFFFF; border-radius: 10px; padding: 18px"></iframe>

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<div class="grid-container">
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Useful links</span></h3></p>
        <ul>
            <li><a href="https://direct.yandex.com/dna/grid/campaigns">My campaigns</a></li>
            <p></p>
            <li><a href="https://wordstat.yandex.ru/">Wordstat</a></li>
            <p></p>
            <li><a href="https://yandex.com/support/direct/en/payments/payment-methods">Payment methods</a></li>
            <p></p>
            <li><a href="https://yandex.com/support/direct/en/troubleshooting/other">Contacts</a></li>
        </ul>
        </div>
    </div>
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Legal documents</span></h3></p>
        <ul>
            <li><a href="https://yandex.com/legal/direct_adv_rules_ch/en/">Advertising requirements</a></li>
            <p></p>
            <li><a href="https://yandex.com/legal/direct_display_rules_ch/en/">Display rules</a></li>
            <p></p>
            <li><a href="https://yandex.com/legal/offer_direct_ae/en/">Terms of service</a></li>
        </ul>
        </div>
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Training</span></h3></p>
        <ul>
           <li><a href="https://yandex.com/adv/edu?menu=open">Online courses</a></li>
        </div>
        <ul>
    </div>
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Learn more</span></h3></p>
        <ul>
           <li><a href="https://yandex.com/adv/news">New in Yandex Direct</a></li>
           <p></p>
           <li><a href="https://yandex.com/adv/solutions?menu=open">Yandex customer cases</a></li>
        </div>
        <ul>
    </div>
</div> 


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