Service galleryβ
Service gallery is an experimental format for businesses and solo professionals.
Advantages
- It shows offers, prices, ratings, and reviews in a convenient format.
- It helps users choose a service provider.
- It is suitable for businesses of all sizes, including individual specialists.
Service gallery placements
Search results
Service search
The gallery may appear when the search query is related to services. The list of such subjects includes:
- Construction and repair.
- Equipment installation and repair.
- Tutors.
- Beauty.
- Transportation and couriers.
- Housekeeping and cleaning.
- Designers.
- Lawyers.
- Trainers.
- Photo, video, audio.
- Event management.
Ads in the service gallery
The service gallery can show ads that feature profiles of businesses and solo professionals from platforms offering various services. You can also see ads from businesses that provide services and have paid to be featured.
Clicking a banner in the gallery opens a card with details and contact information.
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How to enable impressions
Aggregators
If you operate a service aggregator and want to promote solo professionals from your platform in the service gallery, review the onboarding criteria and set up a unified performance campaign. You can also provide data on professionals in feed format so they can promote their own services. Learn more.
Organizations with service-related categories
If your organization offers services and has relevant categories, you can promote it in the service gallery. To do this, create ads in a unified performance campaign or via the Campaign Wizard. Learn more.
Professionals
If you're a solo professional advertising on aggregator platforms, you can promote your services in the service gallery via your Yandex Direct account. To get started, set up a campaign in the Campaign Wizard.
Note
If the platform where you post your ads didn't provide Yandex Direct with your profile data, you won't be able to create a campaign.
Have questions?
Alert
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